Clients: BMW (Automotive), Continental (Automotive), METRO (Retail), Saturn (Retail), World Vision (NGO), KFC (Fast-Food), Strongbow (Brewery)Strategic lead on global accounts like BMW, METRO, Continental. Strategically supporting all Servicplan agencies across all disciplines and countries. Managing a team of 20 Planners across Hamburg, Munich, Frankfurt and the global offices in the Serviceplan Network.

Clients: SEAT (Automotive)Task & achievements: Development of fully integrated launch, follow-up and tactical campaigns – from pre-sales, to launch and post launch. Set-up of central campaign guidelines for more than 70 markets. Follow-up and activation of campaigns in EU 5 markets. Development of campaign social- and CRM-strategies. Managing a team of 3-4 Planners across London and Barcelona offices.

Clients: SEAT (Automotive), P&G (Fragrance), PUMA (Sporting goods), Mobilcom Debitel (Telco), Panasonic (Consumer electronics), Yello (Energy provider), Allianz (Insurance)Task & Achievements: Re-launch and Position the SEAT brand with a new brand platform, brand architecture and CI. Set up of SEAT global fleet- and aftersales-strategies. Develop communication strategies to win the local Puma business and global P&G franchise for James Bond Fragrance. Reposition the Yellow brand in Germany to maintain relevance in a highly competitive market. Develop creative briefings for Allianz & Panasonic product campaigns. Follow up on campaign and marketing results to continuously improve the work. Servicing both Barcelona and Berlin offices with a team of 2-3 Planners.

Clients: Burger King (Fast-Food), BMW (Automotive), MINI (Automotive), Germanwings (Airline), Eon (Energy provider), Condé Nast (Publishing house), myby (Retail & e-commerce)Task & Achievements: Re-Launch and position BURGER KING as a challenger-brand vs. McDonalds. Help improve POS material through insights of market clinics to drive up-selling and increase in-store conversion. Develop EFFI- and CANNES- wining communication strategies for Burger King and Mini. Develop campaign strategies for global BMW launches and local campaigns for Southeast Asia and the Middle East. Help win, sustain and grow business for the agency through integrated communication strategies across categories like e-commerce, publishing houses or airlines. Monitor and follow up on campaign results to improve the effectiveness of the creative output. Ambassador to «Incite Work», a BBDO planning tool furthering 360º communication solutions and enhancing cooperation between network agencies.

Clients: Yellow Pages (Address-Directory), AXA (Insurance), Duracell (Batteries)Task & Achievements: Development of strategies to sustain and grow local businesses. Conduct creative workshops to distil product and consumer insights for product launches in the Australian market. In depth analysis of brand customer relations bringing about brand trust.

Clients: e-plus (Mobile phone provider), Warsteiner (Brewery), Aral/BP (Gas station), Wrigley’s (Food and beverage)Task & Achievements: Market research and support in developing communication strategies. Development of a strategic toolbox for the German planning department. Qualitative analysis of the motivation for the alcohol consumption of young adults for Warsteiner.