Responsibility for communication campaigns of Air Bank, participation in strategic planning of multichannel campaigns, creative executions and following production and media delivery in order to ensure consistency in long-term communication concept and brand assets, campaign results evaluation and optimization. Participation in strategic workshops targeted to increase of NPS, increase acquisition and drive key product sales. Cooperation with marketing and CRM departments for consistent comms… Show more Responsibility for communication campaigns of Air Bank, participation in strategic planning of multichannel campaigns, creative executions and following production and media delivery in order to ensure consistency in long-term communication concept and brand assets, campaign results evaluation and optimization. Participation in strategic workshops targeted to increase of NPS, increase acquisition and drive key product sales. Cooperation with marketing and CRM departments for consistent comms across paid and owned channels. Managing a team of creatives and account executives.Project management of PPF communication projects, development of PPF Group brand claim and sound logo. Leading communication campaigns for retail chain Billa. Participation in agency pitches for new clients. Show less

Managing small PR agency with a goal to transform it into the competitive full service advertising agency with focus on social media and creative content development.Managing a team of 10 people on various senior advertising positions, FTEs and freelancers.Clients: Česká zbrojovka, Bernard, Fast ČR (Sencor), Phillip Morris (IQOS), IKEA, Magna, Sekyra Group, Pragovka

Fulfilling own dream of owning and managing a café with a unique and innovative product concept. Managing a team of 20+ employees, financial management of the company, running daily business, sales, recruitment, marketing and PR.

Leading a team of 4 account managers and executives, developing ATL strategies and 360° campaigns, participation on new business pitchesClients: VW, Billa, Lactalis (Mlékárna Kunín, President), Wrigley (Skittles, Airwaves)

Developing ATL campaigns for agency major clients, leading a team of account managers and executives, participating on new business pitches, international coordination of campaigns on CZ/SK/HU markets, project lead on rebranding of Česká pojišťovnaClients: Komerční banka, Česká pojišťovna, Citroen, Bernard, Savencia (Lučina, Sedlčanský), Air France

Euro RSCG was rebranded to Havas Worldwide