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Dynamic and results-driven CMO with over 20 years of experience in designing and executing brand,marketing and commercial strategies in diverse industries including e-commerce, retail, FMCG, and telecom.Expert in transforming commercial operations towards customer-centric and data-driven ones, deliveringexcellent customer experience with strong emphasis on customer lifecycle, value management and CRM.Proven track record in leading large teams in diverse cultural and ethnic environments.Skills:- Business turn-around and commercial transformation- Understanding and driving e2e commercial value chain.- Forming customer insights and data into actions and campaigns- Comprehensive Re-branding/Re-positioning projects- End-to-end digital experience, customer journeys and proposition delivery- CRM/CLM/CVM/Loyalty via digital platforms- Ability to operate and influence in diverse environments
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Cheif Customer OfficerOpap Oct 2024 - PresentAthens, Gr -
Chief Marketing OfficerRohlik.Cz Apr 2021 - Jun 2024Prague - Karlin, CzOversaw customer acquisition, CRM, product management, brand andcommunications, online marketing, trade planning, and vendor marketing• Full P&L responsibility for topline performance od 2nd biggest e-commerceplatform in CZ• Key challenge to grow post COVID in a sustainable and profitable way• Transitioned marketing approach from transaction-based to service-based modelfully leveraging customer lifecycle and value management, supported viamarketing automation• E2E digital marketing experience and customer journeys• Restructured the team into a matrix set-up built around customer segments,insights and enhancement of 121 marketing capabilities• Built a marketing platform/engine that generates 36% YoY in orders and revenue -
Chief Commercial Officer Fixed Broadband/Mass Market ServiceCetin, Member Of Ppf Group Sep 2019 - Nov 2020Törökbálint, HuHired to move CETIN from a B2B to a B2B2C model, stepping into the valuechain of retail players by positioning CETIN as the backbone of Czech internet• Lead commercial operations and monetization of Fixed Broadband infrastructurefor major Internet Service Providers• Responsible for sales, partner management, product management, marketingcommunications, and online platforms• Delivered innovative retail media platform of CETIN telegraph posts to serve as amedium for local retail advertising -
Head Of Telco And Retail CeeBnp Paribas Cardif Oct 2018 - Aug 2019Nanterre, FrLed strategy and execution in the telco and retail smartphone insurance sectorsacross CZ, SK, AT, HU, RO, BG• Developed strategy and blueprint for a digital insurance platform, enhancing CXand profitability -
Director Of Commercial TransformationBanglalink Jan 2018 - Jul 2018Dhaka, Bd6 months consulting project focusing on:• In charge of comprehensive brand re-positioning project to redefine segmentfocus, the Brand and its pillars and 18 months execution roadmap to re-startrevenue market share growth• In charge of commercial project managent and Go-to-market launch of 4Gservices including 360 brand and activation campaign• Proposal for new marketing organization set-up -
Svp/Head Of Marketing Strategy, Postpaid And DevicesTelenor Jan 2017 - Dec 2017Fornebu, NoResponsible for development Myanmar's first mobile-first postpaid solution toprotect high-value prepaid base and grow new market segment• Designed and executed fully mobile customer journey• In charge of mitigation strategy and execution against 4th market entrant -
Marketing Director B2C & B2B SegmentTelenor May 2013 - Dec 2016Fornebu, NoFJoined in for a business turn-around project for a business challenged with typicalno. 2 position moving from a defensive to growth strategy• Managed B2C and B2B marketing with full P&L responsibility• Holistic change/brand re-positioning program via 3 staged execution deliveringnew brand identity to new target segments, differentiated proposition and 18month execution roadmap across entire company• Introduced a new CLM engine in order to address potential down-sell risk• Delivered sharp revenue growth from -3% to +16% in 18 months via consistentexecution based on target segment insights and needs
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Marketing DirectorSamsung Electronics Feb 2013 - Apr 2013Suwon-Si, Gyeonggi-Do, Kr -
Director Of Brand And CommunicationO2 Czech Republic Apr 2010 - Jan 2013Praha, Cz -
Marketing DirectorU:Fon/Mobilkom A.S. Jan 2007 - Oct 2009Engaged from the very beginning in a private equity project to launch 4th mobile network operator on the Czech market based on CDMA 2000 Rev A technology. Interesting and unique start-up project with fully flexible approach to business. The project explores mobile opportunities on the Czech market beyond standard GSM/UMTS operations, thus completely challenging the total market.
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Director, Business MarketingVodafone Czech Republic Jun 2006 - Dec 2006London, GbResponsibility for top and bottom line growth of the business segment. In charge of strategies and executional plans leveraging full marketing mix along the customer lifecycle (acqusition, CRM, Product Development, demand stimulation, up-sell, cross-sell, vertical solutions etc...) across different business segments (especially SoHo and SME). -
Director, Consumer Acquistion, Channels And Terminal MarketingVodafone Czech Republic Oct 2005 - Jun 2006London, GbResponsible for top and bottom line growth for the Consumer/residential segments via defining and executing strategies and plans for aquisition of new customers, development of the distribution channels/overall channel strategy , definition of HS terminal portfolio and roadmap inclusing subsidy budget responsibility.
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Senior Manager Channel MarketingVodafone Czech Republic Nov 2002 - Sep 2005London, GbResponsible for implementation of the marketing campaigns into the sales channels, optimization of the channel mix and retail development, improving channel effectiveness Also responsible for exploration of Local Marketing activities and opprotunities.Developed the strategy and recommendation for the acquisition of the Phone House network in the Czech Republic
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Senior Brand ManagerFmcg Apr 1995 - Oct 2002Worked as a brand marketing person in Johnson & Johnson, Unilever, Ferrero.Responsible for the whole marketing mix and annual execussion of brand strategies and tactics. In case of Uniliver/Bestfoods experience gained valuable experience with 100% local marketing strategy with global brand umbrella
Lukas Antos Skills
Lukas Antos Education Details
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Sheffield Hallam UniversityBusiness -
Anglo-American College
Frequently Asked Questions about Lukas Antos
What company does Lukas Antos work for?
Lukas Antos works for Opap
What is Lukas Antos's role at the current company?
Lukas Antos's current role is Chief Customer Officer at OPAP.
What is Lukas Antos's email address?
Lukas Antos's email address is lu****@****nor.com
What is Lukas Antos's direct phone number?
Lukas Antos's direct phone number is 011 92 42 111 34*****
What schools did Lukas Antos attend?
Lukas Antos attended Sheffield Hallam University, Anglo-American College.
What skills is Lukas Antos known for?
Lukas Antos has skills like Strategy, Mobile Devices, Segmentation, Crm, Management, Product Management, Telecommunications, Multi Channel Marketing, Marketing, Integrated Marketing, Start Ups, Marketing Management.
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