Lukas Antos Email & Phone Number

Athens, GR

Prague - Karlin, CZ

• Oversaw customer acquisition, CRM, product management, brand andcommunications, online marketing, trade planning, and vendor marketing
• Full P&L responsibility for topline performance od 2nd biggest e-commerceplatform in CZ
• Key challenge to grow post COVID in a sustainable and profitable way
• Transitioned marketing approach from transaction-based to service-based modelfully leveraging customer lifecycle and value management, supported viamarketing automation
• E2E digital marketing experience and customer journeys
• Restructured the team into a matrix set-up built around customer segments,insights and enhancement of 121 marketing capabilities

Törökbálint, HU

• Hired to move CETIN from a B2B to a B2B2C model, stepping into the valuechain of retail players by positioning CETIN as the backbone of Czech internet
• Lead commercial operations and monetization of Fixed Broadband infrastructurefor major Internet Service Providers
• Responsible for sales, partner management, product management, marketingcommunications, and online platforms
• Delivered innovative retail media platform of CETIN telegraph posts to serve as amedium for local retail advertising

Nanterre, FR

• Led strategy and execution in the telco and retail smartphone insurance sectorsacross CZ, SK, AT, HU, RO, BG
• Developed strategy and blueprint for a digital insurance platform, enhancing CXand profitability

Dhaka, BD

• 6 months consulting project focusing on:
• In charge of comprehensive brand re-positioning project to redefine segmentfocus, the Brand and its pillars and 18 months execution roadmap to re-startrevenue market share growth
• In charge of commercial project managent and Go-to-market launch of 4Gservices including 360 brand and activation campaign
• Proposal for new marketing organization set-up

Fornebu, NO

• Responsible for development Myanmar's first mobile-first postpaid solution toprotect high-value prepaid base and grow new market segment
• Designed and executed fully mobile customer journey
• In charge of mitigation strategy and execution against 4th market entrant

Fornebu, NO

• FJoined in for a business turn-around project for a business challenged with typicalno. 2 position moving from a defensive to growth strategy
• Managed B2C and B2B marketing with full P&L responsibility
• Holistic change/brand re-positioning program via 3 staged execution deliveringnew brand identity to new target segments, differentiated proposition and 18month execution roadmap across entire company
• Introduced a new CLM engine in order to address potential down-sell risk
• Delivered sharp revenue growth from -3% to +16% in 18 months via consistentexecution based on target segment insights and needs

Suwon-Si, Gyeonggi-Do, KR

Praha, CZ

Engaged from the very beginning in a private equity project to launch 4th mobile network operator on the Czech market based on CDMA 2000 Rev A technology. Interesting and unique start-up project with fully flexible approach to business. The project explores mobile opportunities on the Czech market beyond standard GSM/UMTS operations, thus completely.

London, GB

Responsibility for top and bottom line growth of the business segment. In charge of strategies and executional plans leveraging full marketing mix along the customer lifecycle (acqusition, CRM, Product Development, demand stimulation, up-sell, cross-sell, vertical solutions etc...) across different business segments (especially SoHo and SME).

London, GB

Responsible for top and bottom line growth for the Consumer/residential segments via defining and executing strategies and plans for aquisition of new customers, development of the distribution channels/overall channel strategy, definition of HS terminal portfolio and roadmap inclusing subsidy budget responsibility.

London, GB

Responsible for implementation of the marketing campaigns into the sales channels, optimization of the channel mix and retail development, improving channel effectiveness Also responsible for exploration of Local Marketing activities and opprotunities.Developed the strategy and recommendation for the acquisition of the Phone House network in the Czech.

Worked as a brand marketing person in Johnson & Johnson, Unilever, Ferrero.Responsible for the whole marketing mix and annual execussion of brand strategies and tactics. In case of Uniliver/Bestfoods experience gained valuable experience with 100% local marketing strategy with global brand umbrella

Mba, Business

Education record