Creative Manager, Marketing Manager
London, United Kingdom
Hayndale (owner of the Sleek brand, hair and beauty market leader) wanted to drive expansion into new markets to grow their hair extension business. Selected as Creative Manager to develop new brands and entry-to-market strategy. Defined target audience, created indirect re-seller channel strategy, developed brand image including packaging, advertising materials, website, and created stand for exhibition at London Excel. Succeeded in launching a key brand (Top Model) that achieved sales of… Show more Hayndale (owner of the Sleek brand, hair and beauty market leader) wanted to drive expansion into new markets to grow their hair extension business. Selected as Creative Manager to develop new brands and entry-to-market strategy. Defined target audience, created indirect re-seller channel strategy, developed brand image including packaging, advertising materials, website, and created stand for exhibition at London Excel. Succeeded in launching a key brand (Top Model) that achieved sales of £600K within 6 months (37% above target) with 2 other brands pipelined for launch.Responsible for:• Creating new brands and leading the team in defining, inspiring, compelling and producing effective communication strategies• Managing and creating both marketing plans and creative process• Implementing new solutions from concept through to completion• Working closely with the board of directors in preparing international company expansionKey achievements:• Developed and introduced new brand to the market in less than 6 months and exceeded sales plans by 37% • Reduced packaging and shipping costs by 35% in 3 months • Increased brand awareness by 17% in 9 months • Signed 240 new sales contracts for new brand in 4 months Show less