Co-founded Gorilla Watches in 2015. The mission - to bring three decades of watch design experience in high-end luxury maisons to an accessible price point. Gorilla reached a turnover of 2.5 Million in 2021 thanks to e-commerce and over 50 high-end POS including Berger MXD, Palacio de Hierro, Torres Joyas, Sincere, Pendulum, Ishida, Eye Eye Isuzu and Kamine. Product Design & Development: Responsible for innovative while technically feasible designs that reinforce brand DNA and meet and… Show more Co-founded Gorilla Watches in 2015. The mission - to bring three decades of watch design experience in high-end luxury maisons to an accessible price point. Gorilla reached a turnover of 2.5 Million in 2021 thanks to e-commerce and over 50 high-end POS including Berger MXD, Palacio de Hierro, Torres Joyas, Sincere, Pendulum, Ishida, Eye Eye Isuzu and Kamine. Product Design & Development: Responsible for innovative while technically feasible designs that reinforce brand DNA and meet and exceed client’s expectations. Gorilla designs consistently achieve industry recognition.• The Fastback DRIFT wandering hours, a result of collaboration with high-end Swiss movement developer Vaucher Manufacture Fleurier, was two times a finalist of the GPHG “Challenge” Category. • The Thunderbolt Chronograph built on a tailored Dubois & Dépraz caliber module achieved immediate acclaim by Ariel Adams from ablogtowatch, and Jack Forster from Hodinkee.Brand Strategy Development: Responsible for establishing and implementing a consistent brand presence throughout all on- & offline touchpoints.• E-commerce growth and online advertising - management of paid media agencies, SEO experts and web designers.• Social media management - a combined 150k active followers on Instagram and Facebook. • Influencer and press management - a strategic mix of top lifestyle influencers like Salomondrin with +3M followers and micro-influencers. Regular presence in industry leading press such as ablogtowatch, SJX, Hodinkee, and Tiempo de Relojes. • Community management - to support independent social media groups in Singapore, Mexico, and Japan.Content Marketing: Responsible for art direction, creation and management of static and motion content defining the brand’s exuberant image.• Production of proprietary 2D and 3D content with Adobe Creative Suite, Rhino3D, Blender and Keyshot.• Building and managing an external team of high performing international filmmakers, and photographers. Show less

Head of Product Design and Lead Designer for the strategic key launch of the brand’s new classic collection. A collection perfectly matching the brand’s watch making history with its image as an innovative and creative pioneer in the luxury industry.• Creative owner of several new ladies timepieces, vastly expanding the product portfolio in this market segment. • Extensive design work on the iconic Royal Oak, Royal Oak Concept and Royal Oak Offshore collections.• Establishing a… Show more Head of Product Design and Lead Designer for the strategic key launch of the brand’s new classic collection. A collection perfectly matching the brand’s watch making history with its image as an innovative and creative pioneer in the luxury industry.• Creative owner of several new ladies timepieces, vastly expanding the product portfolio in this market segment. • Extensive design work on the iconic Royal Oak, Royal Oak Concept and Royal Oak Offshore collections.• Establishing a pro-active design process - concrete product visualization - as a key tool to engage product management, engineering and marketing in a process of defining and refining the product offer and brand identity.Brand Representation & Outreach:• Interviews with journalists from industry leading media outlets at international trade shows• Meetings with VIP clients and collectors.Technical Skills & Software:• 3D modeling, texturing, lighting and CGI presentation using Rhinoceros 3D, Keyshot, and Adobe CS• Design and lifecycle presentations to neighboring stakeholders and C-level Show less

Product design: Handpicked by George Kern to design the Joint Venture’s first ever watch collections: Stirrup, Slim Classique and RL Sporting.• Interface with product management, engineering, suppliers and marketing department.• Debrief and presentation to senior management at the highest level in New York and Mr. Ralph Lauren himself.• Coordinate a feedback-loop with New York’s hard goods design team throughout the product development process• Report to Richemont Group Art… Show more Product design: Handpicked by George Kern to design the Joint Venture’s first ever watch collections: Stirrup, Slim Classique and RL Sporting.• Interface with product management, engineering, suppliers and marketing department.• Debrief and presentation to senior management at the highest level in New York and Mr. Ralph Lauren himself.• Coordinate a feedback-loop with New York’s hard goods design team throughout the product development process• Report to Richemont Group Art Director Giampiero Bodino. Show less

• Revision of the iconic IWC Aquatimer collection in respect to the products DNA. Led creative process from initial sketches throughout production. • Creative lead on five one-of-a-kind timepieces (Jubilee Collection) to celebrate the brand’s 140th anniversary in 2008. • Initiated and implemented a highly effective workflow improvement for the creation of 3D design visualization within the design department.

• Lead design projects for the licences Roberto Cavalli, ­Valentino and Pirelli in respect to their brand identities. • Creative lead on the up-scaling of the perceived value of Philip Watch timepieces.