Director Direct Business
CurrentStrategic Leadership and Development:• Oversee E-commerce and Direct Sales departments (23 employees).• Develop comprehensive digital strategies for multiple brands.• Lead AI initiatives for efficiency and innovation.• Create and implement web strategies, including lead generation and CRM.Operational Implementation and Optimization:• Develop and optimize online shops for user experience, conversion, and performance.• Manage SEO/SEA campaigns across multiple brands.• Execute online marketing strategies for product positioning.• Analyze and optimize web and app performance.• Manage department budget, ensuring efficient allocation of resources.