Website:- Peacocks Medical Group (peacocks.net): Transformed the previously unusable website into a user-friendly platform, collaborating with the marketing director and a design agency. I designed all website graphics using InDesign, Illustrator, and Photoshop, ensuring adherence to strict medical compliance guidelines. This resulted in over 1,000 new users per month, showcasing a dramatic increase in website traffic.- Content Creation: Crafted compelling blog content that attracts and engages our target audience across all Peacocks brands.Social Media:- Launched the social media presence for Peacocks Surgical and Medical, establishing a strong online presence for this new brand.- Grew Peacocks Medical Group's LinkedIn followers from under 1,000 to nearly 2,000 within a year, positioning them as a top 3 leader in follower count and top 2 leader in interactions within the Medical Orthotics industry. Successfully launched and manage other social media platforms for Peacocks, further expanding their online presence.Branding & Events- Played a key role in the company's rebranding initiative within 6 months of joining the team. Designed all rebranding graphics across all Peacocks brands using InDesign and Illustrator.-Managed the event planning process, including payments, stand design (created with Illustrator & Photoshop), and flyer creation (designed with InDesign & Illustrator) for all Peacocks brands.- Oversaw print production and delivery of event materials.Strategy & Sustainability:- Collaborated with the Marketing Director to develop comprehensive marketing plans and strategies for Peacocks Medical Group, Peacocks Surgical and Medical, Curo, and Podfo. This ensured a cohesive and results-oriented approach across all divisions.- Created and implemented corporate social responsibility (CSR) initiatives, such as the Humble Bee project (adopting a local beehive) to align with the NHS Net Zero 2040 target.

As the co-founder and Chief Marketing/Business Officer at Lyset, I drive marketing strategies and business development initiatives to propel our growth. With expertise in digital marketing, brand management, and team leadership, I'm dedicated to delivering exceptional results and fostering business success.- Develop and implement effective social media strategies to increase brand visibility and engagement.Manage and optimise social media platforms, including content creation, scheduling, and community management.- Create compelling and engaging content for various digital platforms, maintaining consistent brand messaging.- Lead successful marketing campaigns from ideation to execution, driving brand awareness and customer acquisition.- Oversee rebranding initiatives, developing new brand identities and messaging for enhanced market positioning.- Collaborate with cross-functional teams to ensure seamless implementation of rebranding efforts.Utilise marketing automation tools and analytics to track performance and optimise campaigns.- Provide exceptional service, delivering results-driven solutions and fostering business success.

Provided comprehensive support in diverse areas, focusing on driving on-site enquiries through effective campaigns and content, while collaborating closely with sales.Successfully managed social media platforms, enhancing platform traffic through content creation and scheduling.Developed strong marketing management and communication skills in this role.Achievements:* Optimised lead nurturing automation using A/B testing on Active Campaign, gaining valuable experience in successful email campaigns and automation.* Implemented an engagement scoring system, significantly enhancing the automation process.* Worked closely with the Marketing Manager, ensuring project success through daily meetings, and reported progress in weekly meetings with the CEO.* Managed and reorganised the company's SharePoint file system, from a neglected state to a much improved standard leading the utilisation of the system by company staff.* Led the project management of the 2023 Media Pack, overseeing the leadership team and gathering valuable content suggestions.* Successfully managed the Farnborough International Conference, gaining hands- on experience in a leadership role.* Ensured effective communication with design and printing agencies, meeting deadlines and requirements.* Identified areas for marketing strategy improvement using audits and SMART objectives for comprehensive planning.

Independently handled diverse responsibilities, including design work, content creation, social media management, marketing strategy development, and website maintenance.Key Contributions:* Successfully launched the company's Sunderland branch, "The Commissioners Building," and significantly improved its social media presence, resulting in increased followers and website traffic, thereby attracting more clientele.* Collaborated with Sunderland Bid to promote the Commissioners Building, expanding coverage in Sunderland and on social media platforms.* Established connections with Sunderland Echo for local media coverage and engaged with local councils to build mutually beneficial relationships.* Worked closely with web developers to ensure a smooth platform launch, making contributions to design, content (Copy, SEO, Backlinks), and more.* Provided comprehensive performance overviews of marketing campaigns, social media analytics, and leads during weekly meetings to align all staff with company objectives.* Devised and reviewed marketing strategies in alignment with the company's objectives.* Successfully strategized and executed a launch plan for the Commissioners Building.* Maintained open communication with the company owner, actively incorporating feedback into future projects to maintain a consistent brand image.

Managed a diverse range of responsibilities, including creating marketing materials such as mailshots, social media content, blog posts, and video advertisements. Took charge of website maintenance and SEO, prepared proposals and contracts, and generated weekly sales reports. Actively participated in international trade shows, gaining valuable hands-on experience and representing the company.Key Contributions:* Designed and executed various campaigns, closely monitoring their performance, including email marketing analytics, social media metrics, and website traffic.* Produced comprehensive weekly sales reports and country-specific reports, engaging in sales calls and meetings to support the sales team.* Expertly managed Salesforce, creating leads and trials, and providing crucial client information to the sales team.* Ensured excellent customer support and fostered strong relationships by maintaining open communication with customers through various channels.* Revamped the company's website, implementing an automated purchasing process for products and services.* Achieved remarkable sales growth of over 400% through the implementation of automated sales processes and email marketing campaigns.* Successfully redesigned the website and created logo designs for new products and services, elevating the company's brand identity and recognition.* Continuously improved the marketing strategy, effectively managing budgets and enhancing brand awareness, sales, and customer engagement.

▪ As a Social Media Manager, my role involves creating/designing content, evaluating the best techniques to grow the follower base & turning these into sales, seeking out influencers & interacting with the community.o Over 1,5k followers on Instagram - via organic forms of marketing/acquiring users.o Reaching out to 100’s of Influencers for free product samples & promotions of BudsLife products.o Interacting with all users, providing sales & live chat knowledge.o Designing and publishing social media marketing campaigns.

Within 3 months I have created a successful online fashion retailer known as OkayFashion. During this journey, I was able to develop my social media marketing skills, SEO and traffic management. Alongside to this, I have also improved my team management skills due to me hiring 2 employees. I also did all the finances for the business. This included Cashflows, break-even charts etc. I have now sold the business due to my wanting to work on a new project.

I have worked part time at a marketing company as a salesman; my objectives were to provide excellent communications skills and to deal with customer complaints. I however, resigned from the job due to me not being able to fit it in with my studies, due to the job requiring me to work 35+ hours a week on site.However, from this job opportunity, I was able to become more confident and able to speak to random people/clients much easier.

I have undertaken a 1-week work experience placement in Scope Charity Shop. This placement allowed me to gain valuable experience such as working as part of a team, leading a team, taking orders etc.

I have undertaken a 1-week work experience placement in Accountancy. This placement allowed me to gain valuable experience such as working as part of a team, leading a team, taking orders etc.