Lukas Pakalniskis Email & Phone Number

Vilnius, LT

Lithuania

• Making products better, one task at a time. Creating and sharing a clear vision for a revolving credit product and owning a roadmap that aligns with business and customer goals.
• Creating user personas and JTBD to clarify product’s value proposition
• Conducting market research and customer analysis to identify any new opportunities or threats
• Collaborating closely with cross-functional teams, such as development, legal, management, sales, and marketing, to align the product with business and customer experience goals.
• Defining and prioritizing the roadmap, incorporating user stories and acceptance criteria.
• Monitoring and analyzing key performance metrics of the product, leveraging data-driven insights to drive continuous improvement and optimize commercial outcomes.

Vilnius, Vilniaus, Lithuania

• Overseeing and executing new strategic initiatives
• Manage the full lifecycle of launching a revolving credit and collateral loan product with 7 figure revenue.
• Lead cross-functional project teams
• Conduct data analysis, market research and country reviews to identify areas for improvement, providing recommendations to senior management.
• Stakeholder management

• Lead acquisition through online (paid social, affiliates, partners) and offline (radio, direct mail) channels in 5 EU markets
• Managing 6 figure paid social budget
• CRO and positioning
• Market research and competitor tracking
• Performance analysis and reporting

• Launching and managing a DTC e-commerce accessories brand that was featured in Hypebeast. GQ. Vogue, Uncrate and others.
• Develop and execute marketing acquisition strategy, driving product awareness and market share through paid media (Meta/Google ads / articles) / influencers and other creative collaborations.
• Operated globally with main markets being USA, Germany and China.
• Conduct customer development surveys and market research to identify customer needs, market trends, and competitive landscape to inform product roadmap.
• Create persuasive marketing collateral, such as product messaging, presentations, as well as, create and manage all visual assets and branding material.