Lukas Pakalniskis Email & Phone Number

Vilnius, Lt

Vilnius, Lt

Lithuania

Making products better, one task at a time. Creating and sharing a clear vision for a revolving credit product and owning a roadmap that aligns with business and customer goals.• Creating user personas and JTBD to clarify product’s value proposition• Conducting market research and customer analysis to identify any new opportunities or threats• Collaborating closely with cross-functional teams, such as development, legal, management, sales, and marketing, to align the product with business and customer experience goals.• Defining and prioritizing the roadmap, incorporating user stories and acceptance criteria.• Monitoring and analyzing key performance metrics of the product, leveraging data-driven insights to drive continuous improvement and optimize commercial outcomes.

Vilnius, Vilniaus, Lithuania

Overseeing and executing new strategic initiatives • Manage the full lifecycle of launching a revolving credit and collateral loan product with 7 figure revenue.• Lead cross-functional project teams• Conduct data analysis, market research and country reviews to identify areas for improvement, providing recommendations to senior management.• Stakeholder management

Lead acquisition through online (paid social, affiliates, partners) and offline (radio, direct mail) channels in 5 EU markets• Managing 6 figure paid social budget• CRO and positioning• Market research and competitor tracking• Performance analysis and reporting

Launching and managing a DTC e-commerce accessories brand that was featured in Hypebeast. GQ. Vogue, Uncrate and others.• Develop and execute marketing acquisition strategy, driving product awareness and market share through paid media (Meta/Google ads / articles) / influencers and other creative collaborations.• Operated globally with main markets being USA, Germany and China.• Conduct customer development surveys and market research to identify customer needs, market trends, and competitive landscape to inform product roadmap.• Create persuasive marketing collateral, such as product messaging, presentations, as well as, create and manage all visual assets and branding material.