REDEFINING CULTURE AND COMMUNICATION.Leading a team of 30 cultural pioneers, game changers and misfits, that traverse worlds to create evolving conversations in the spheres of art, technology, architecture, design, and fashion. Focus on cultural strategy consulting and creative concept in an advising and /or leading role on all accounts. BAM Clients are: Asics, Juventus Turin, Tekla, Adidas, CLOSED, Dr. Martens, Beats by Dre, Alpha Industries, Le Labo, Levi's, Google, and more. >> Teamlead >> Strategy & Consulting>> New Business >> Project Management>> Controlling

www.lukaspardylla.comI explore cultural codes in the fields of lifestyle, media and fashion. My work helps to transfer insights into strategies and concepts for communication, product innovation, organizational development and sales strategies. I strive to bring people and companies together, by promoting collaborations to create innovative projects and new perspectives.

Olio Val Neva - Olive Oil & Dinner EventsYour personal harvest from the Neva valley in Liguria/ItalySince 1850We bring you the highest quality olive oil (Olio Extra Vergine) at your kitchen table. The olive oil has been produced in a traditional way at the foot of the river Neva since 1850, now in the 5th generation.Learn more about our founder story, the wonderful Val Neva and its inhabitants as well as the family business around Stéfano and his friends on our website.

Brand PositioningCreative PlanningComms PlanningDevelopment of creative briefs and strategiesExecution of competition and communication analyses (market, people, brand) incl. coherent strategic derivationsConception, preparation and execution of workshops (internal, external, strategy and creation)Conception, preparation and execution of (qualitative) market research and derivation of consumer insightsDevelopment of data-based personas (B4P, GWI, Mintel)Clients: Mast-Jägermeister SE, Fressnapf Tiernahrungs GmbH,Bain & Company, Inc., Techniker Krankenkasse, DATEV, Deutsche Bahn, Veneko GmbH, San Miguel, Ravensburger, Deutscher Ski Verband, Peek & Cloppenburg, LG etc.

Insights and strategy with a foucs on cultural codes, fashion, lifestyle and sports.

Strategy, Research and Project Manager at Beluga Strategic Design GmbH.

Internal branding and organizational culture for blockchain player Lisk--> created the basis for a robust and future-proof organizational culture, by developing a new and motivational framework that empowers employees to work decisively.Creating a workplace strategy for booking platform Get Your Guide--> Qualitative research, strategy and concept Holistic and customer-centric corporate development for online broker Lynx--> repositioning the brand

Marketing and Events at University of Arts Berlin

Project-related work in Marketing (POS and Online Content) for New Balance Germany (NBR GmbH)

Editor for New Balance (www.always-in-beta.de)

In charge of Lifestyle- and Online-Marketing at New Balance Germany (NBR GmbH)

Trainee for Marketing at New Balance Germany (NBR GmbH)