- helping business to create measurement framework for tracking their marketing KPIs- developing digital analytics product portfolio helping to solve out business needs towards better campaign and website performance- account management with internal and external stakeholders- providing educational sessions on digital analytics and marketing to business stakeholder- supporting marketing automation roll-outs by ensuring right data collection and data integration with various marketing platforms- setting up data stream to data warehouse for dashboarding

- digital analytics consultancy with various teams- maintainance of 350+ websites and mobile apps on a global level- communication with agencies regarding digital analytics & tagging for websites in order to setup correct data collection to Google Analytics or marketing platforms such as Doubleclick, Facebook etc.- tracking implementation through Tealium IQ and Google Tag Manager- vendor management- promoting digital analytics to stakeholders by sending newsletters and running educational sessions

Helping clients grow their business and presence in digital space by:- providing online marketing services - digital campaigns strategy and management- implementing analytics measurement and stream data into dashboards- online marketing campaigns automation- workshops

- A/B tests set up through Adobe Test&Target- cooperation with the online marketing team as well as with the monetization team on various campaigns (creating dashboards for web campaigns)- responsible for Trial Builds (requesting and providing them to other teams) and their classification- data analysis in Adobe Omniture

- reporting and analytical tasks for STG CEE management- Cadence Deck production on weekly basis- updates of various files for STG CEE on daily, weekly on monthly basis- creation of reports related to Pipeline Summary of IOUs or Platforms, Load Progression files, Win Plan Summaries or Pure System reports- weekly, bi-weekly and monthly report analysis from Cognos- support activities- maintenance of STG team room

- providing market research regarding different industries such as FMCG, insurance companies or for HORECA industry- market research conducted on a monthly basis, the outcome was a market research of ON and OFF trade channels for the Heineken company and its brands on the Czech market- experience by working as a merchandiser (responsibility for goods of Bochemia, moving out goods from the storeroom, improving its display on the shelves, weekly communication with a sales agent, monitoring prices of competitors)

- evaluation of sales agents' promotions- working with Leaflet Monitor (data entry of promotions)- processing of merchandisers' invoices- support activities- consolidation of sales agents' reports- communication with sales agents

- data entry to the system - administrative work- preparation of investment profiles of CIS countries- support activities such as translating letters, reports or archiving documents