With 20 years of experience across marketing, business, branding, operations and supply chain functions, I am a passionate and strategic leader who thrives on creating impactful and innovative brand experiences to drive business growth. As the Marketing Director at Avon Justine, I am responsible for leading the end-to-end marketing strategy for both Avon and Justine brands, across all channels and touchpoints. I have successfully launched and managed integrated campaigns that have increased brand awareness, penetration, and loyalty among our target audiences, and have consistently achieved results by collaborating with cross-functional teams, agencies, and partners, and applying my skills in business marketing, commercial execution, and business management.• Strategic and performance focused business leader with 20+ years’ experience. Proven track record in leading commercial teams to deliver exceptional business results across diverse geographies, categories, and business functions. Held senior marketing as well as other functional leadership roles in South Africa, UK, Poland, Germany.• Proven expertise in brand building across diverse categories. Successfully grew and managed brand equity for iconic brands, overtaking other world’s biggest players in SA market. • Experienced in building e-commerce and digital marketing capability to excellence. Successfully built an e-commerce and Digital marketing capability at Avon generating 5% of sales from digital platforms. Dominated share of voice and audience resonance across digital channels for the Beauty category in South Africa after twelve months from start-up.• Innovation Specialist with in-depth experience leading cutting-edge innovation for Avon Justine. Experience in building and managing innovation systems in diverse categories and business models focused on consumer insights and successful in-market execution. Expertise in design thinking approach to agile, breakthrough innovation and problem solving.• Motivational leader known for inspiring teams to deliver unprecedented results. Led business turnarounds in Supply Chain, Commercial Execution and Marketing Excellence across Markets. Inspiring, empowering and performance driven leader with experience in leading diverse cross functional teams.• Influential and visionary in aligning diverse stakeholders to a vision. Led development and alignment of a Brand vision and business philosophy for Avon Justine to expand to Retail in SA. Played a leading role in the creation of a best-in-class pricing and promotion management program.
