Łukasz Szkobel is a Head of Programmatic and AdTech at Cosmose, Inc.. Colleagues describe them as "I am pleased to recommend Łukasz Szkobel, a valuable member of MediaGroup Worldwide. As Head of Operations and his direct manager, I’ve seen his professional growth and significant contributions. Łukasz joined as a display Specialist and now leads the department as Head of Display. His journey is marked by dedication, a focus on evolving his team, and a pursuit of excellence. He understands market dynamics and translates them into effective strategies that drive growth. Łukasz fosters… Show more" and "I've collaborated closely with Łukasz, and I can attest to his remarkable talents and commitment. Łukasz is an exceptional professional, proficient in analytical and technical domains, with a unique ability to think outside the box that distinguishes him in any team or project. One of Łukasz's standout qualities is his adeptness at efficiently solving complex problems. He strategically approaches challenges, systematically breaking them into manageable components and devising… Show more"
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Head Of Programmatic And AdtechCosmose, Inc.Łódź, Pl -
Head Of Programmatic & AdtechCosmose, Inc. Jun 2024 - Present -
Frontend DeveloperAdwire Sep 2017 - PresentŁódź, Woj. Łódzkie, Polska -
Head Of Display & Programmatic (Global)Mediagroup Worldwide Feb 2020 - Jul 2024• Build deep and lasting commercial relationships with agency's client portfolio;• Build, plan and implement the overall digital media strategy to drive brand growth and ROI;• Prepare banner codes and tracking tags in DCM;• Manage the team responsible for Programmatic and Tracking areas (Google Analyitcs);• Monitor the results of digital marketing efforts and introduce solutions, recommendations & new development tactics;• Evaluate emerging technologies. Provide perspective for implementation where appropriate;• Lead and organise the Programmatic purchase activity;• Create pitch deck for new clients;• Ensure timely campaign deployment and accurate budget management;• Host internal Programmatic trainings;• Build and manage dashboard containing data from various sources (Google Data Studio);• Monitor, optimize and report campaign results from various DSP (AdFrom, DV360, TTD);• Prepare development plan for team members;• Negotiate terms & conditions of contracts between MGWW and Adtech third party companies;• Introduce process improvements that resulted in better quality customer experience;• Regularly review processes and workflow to maintain efficient best practices and effective integration across depts;• Knowledge of media planning and buying process;• Manage multiple projects simultaneously in a fast-paced environment;• Analytical, organized, and produce high-quality work; -
Digital Operations SpecialistMediagroup Worldwide Oct 2019 - Feb 2020 -
Senior Ad Operations ManagerAgora Sa Jun 2018 - Dec 2019Łódź, Woj. Łódzkie, Polska- Verification of received advertising materials and consultancy in the case of mistakenly prepared creations- Advice on creating HTML5 creatiions- Defining campaigns in the adserver- Performance analysis and optimization of CPC / CPM / CPA campaigns- Support in selecting the best strategy for an advertising campaign- Preparing and analyzing reports for terminated campaigns- Preparing of scripts in JavaScript simplyfying the work of coworkers- Knowledge of referral and marketing trends Google, BAS, IAB- Experience in serving Google Ad Manager for Publishers adserver- Technical support for advertisers and publishers- Support for the sales team and customer service- Training of the sales department -
Traffic ManagerAgora Sa Mar 2013 - Jun 2018Łódź, Woj. Łódzkie, Polska- Verification of received advertising materials and consultancy in the case of mistakenly prepared creations- Advice on creating HTML5 creatiions- Defining campaigns in the adserver- Performance analysis and optimization of CPC / CPM / CPA campaigns- Support in selecting the best strategy for an advertising campaign- Preparing and analyzing reports for terminated campaigns- Preparing of scripts in JavaScript simplyfying the work of coworkers- Knowledge of referral and marketing trends Google, BAS, IAB- Experience in serving Google Ad Manager for Publishers adserver- Technical support for advertisers and publishers- Support for the sales team and customer service- Training of the sales department
Łukasz Szkobel Education Details
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Energetyka
Frequently Asked Questions about Łukasz Szkobel
What company does Łukasz Szkobel work for?
Łukasz Szkobel works for Cosmose, Inc.
What is Łukasz Szkobel's role at the current company?
Łukasz Szkobel's current role is Head of Programmatic and AdTech.
What schools did Łukasz Szkobel attend?
Łukasz Szkobel attended Politechnika Łódzka.
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