Lukasz Kidon Email & Phone Number

Kraków Area, Poland

As a BI and automation leader at Codewise, my mission is to transform data into strategic business assets for data-driven, better-informed decision making and execution. I manage a small but highly skilled group of BI, AI, and data engineers who work collaboratively to manage and develop all third-party tools at Codewise, including Hubspot CRM, Google Analytics, Looker reports, and OpenAI/GPT language models integrations.With a deep understanding of the business and its needs, my team and I leverage data and analytics to drive insights that inform key decision-making processes. We continuously explore new technologies and tools to ensure that we remain at the forefront of the industry and consistently deliver impactful results.

Kraków Area, Poland

Supporting business by providing them accurate data, insights, trends and ad hoc analysis to support data-driven decision making. Provide insights into customer behavior patterns through data analysis and developing customer segmentation. Recommendation of digital asset tag management (GTM). Ongoing actionable input to media planning / creatives’ design. Main tools and environment: Amazon Web Services (AWS), BigQuery, Google Ads, Facebook Ads, DoubleClick, Google Analytics (360 incl.), Google Tag Manager, Google DataStudio, HubSpot and many tools for BI automation.

Experience in developing and implementing online/digital strategies for travel industry to maximise online presence, conversion and direct booking revenue.Operational management of the company. Website design and maintenance for in-house websites and third party clients. Optimizing websites for search engine results (SEO).Providing implementation, troubleshooting and user training for analytics, attribution, usability and website optimisation tools.

Kraków Area, Poland

Lead a team of higher talented software engineers developing cutting edge Business Intelligence, Data Warehouse and Data Science solutions Delivered analytics across the company to drive business and product decisions.Ensured data quality and integrity, and implemented BI solutions to automate and centralize reporting, making information more accessible across the company. Responsible for defining and rolling out the Google Analytics 360 (previously known as GA Premium) implementation. Developing scalable Google analytics solutions such as Google Analytics 360, Google Tag Manager, Data Studio, Google Optimize and Google Surveys. Targeting customized audiences in DoubleClick For Publishers (DfP) using Google Analytics 360 audience segments.

Kraków Area, Poland

Developing tailored made SEO strategies for largest polish medium online (Onet/RASP) which offers a lot of thematic services. Designing, programming & launching new traffic acquisition tools integrated with internal databases. Focusing mainly on e-commerce, vod and social projects.In-depth research of how paid and organic search work together to maximize ROI.

Responsible for maximum ROI relative to all SEM initiatives. Achieve high natural rankings relative to a targeted keywords/phrases. Report the results of Internet Marketing & SEO work done. Effective use of web analytics and traffic monitoring tools. Regular analysis and campaign optimization.

Krakow, Poland

Responsibility for website design operations and IT strategy. Developing and implementing effective SEO strategies for various in-house portals. Developing, generating and interpreting periodic campaigns performance reports using web analytics. Generating detailed SEO reports