Lukasz Wlodarczyk

Lukasz Wlodarczyk Email and Phone Number

VP of Programmatic Ecosystem Growth and Innovation @ RTB House
Warsaw, PL
Lukasz Wlodarczyk's Location
Warsaw, Mazowieckie, Poland, Poland
Lukasz Wlodarczyk's Contact Details

Lukasz Wlodarczyk work email

Lukasz Wlodarczyk personal email

About Lukasz Wlodarczyk

Manager & Ad Product Development with more than 10-year experience in ad tech, digital inventory buying strategy for DSP, supply path analysis/optimization and ad product development. Strongly business & goal-oriented constantly working on product and team improvement.RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.

Lukasz Wlodarczyk's Current Company Details
RTB House

Rtb House

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VP of Programmatic Ecosystem Growth and Innovation
Warsaw, PL
Website:
rtbhouse.com
Employees:
1383
Lukasz Wlodarczyk Work Experience Details
  • Rtb House
    Vp Of Programmatic Ecosystem Growth And Innovation
    Rtb House
    Warsaw, Pl
  • Rtb House
    Vp Of Programmatic Ecosystem Growth & Innovation
    Rtb House Aug 2021 - Present
    Warsaw, Poland, Pl
    Responsible for projects and activities related to the development of the programmatic ecosystem in the Open Internet, along with strengthening RTB House's leading position in shaping the digital landscape following the replacement of cookies by other mechanisms.
  • Rtb House
    Director, Global Inventory Partnerships
    Rtb House Jul 2018 - Aug 2021
    Warsaw, Poland, Pl
    Recruited & managing digital inventory team worldwide (EMEA, JAPAC & Americas) of more than 30 professionals specialized in areas like business development & maintenance, technical operations and product development.Leading team responsible for:> Global digital inventory buying for RTB House’s DSP and inventory business development worth more than 111 million USD yearly> Negotiating contracts and business terms with inventory suppliers which raised reported revenue 2.5x > Ad products dedicated to brand safety, contextual targeting, non-cookie delivery, digital identity solutions which brought unique selling points to commercial team and allowed company to grow in revenue> Introduced new opportunities in inventory avails like In-app, native, Video, Prebid, ads.txt, sellers JSON which allowed to grow business 1.45xDefining and owning the backlog, roadmap and vision of products meeting business objectives.Preparing product requirements and measurement of successful release. Managing product and team finance. Forming and leading project teams.Key SSP partners: Google, Xandr (Appnexus), Rubicon Project, Yahoo (Verizon Media), Index Exchange, Pubmatic, OpenX, Mopub, Unity, Bidswitch, Smaato, Teads, Taboola, Outbrain, Triplelift (overall more than 110)Key Direct Sellers: Microsoft Advertising Exchange, Yahoo, Yahoo Japan, Seznam, Media Impact Poland, Wirtualna Polska, MailOnline, The Weather Channel, Hearst Media, The New York Times, Comcast Media 360, Sky, Cafe Media.
  • Rtb House
    Head Of Global Inventory Partnerships
    Rtb House Nov 2016 - Jun 2018
    Warsaw, Poland, Pl
  • Rtb House
    Global Inventory Manager
    Rtb House Jun 2015 - Oct 2016
    Warsaw, Poland, Pl
  • Spotify
    Technical Account Manager & Traffic Manager
    Spotify Feb 2014 - May 2015
    Stockholm, Stockholm County, Se
    responsible for:> First line support and bug tracking for ad operations (traffic) team.> Preparing business product requirements for ad product team in US.> Ad product development (new ad formats) and programmatic ad operations. > Technical support, ad verification and technical specification
  • Oan - Online Advertising Network
    Traffic Executive
    Oan - Online Advertising Network Mar 2013 - Jan 2014
    Warsaw, Mazowieckie, Pl
    Responsible for:> Ad product development (new ad formats) and programmatic ad operations> Technical support, ad verification and technical specification compliance of assets> Campaign monitoring and performance optimization
  • Goldbach Audience (Switzerland) Ag
    Junior Traffic
    Goldbach Audience (Switzerland) Ag Nov 2011 - Feb 2013
    Küsnacht, Switzerland, Ch
    Responsible for:> Technical support and ad verification and technical specification compliance of assets> Technical integrations of Goldbach Audience network with local publishers> Campaign monitoring and performance optimization> PPC campaigns in Facebook and Adwords

Lukasz Wlodarczyk Skills

Online Advertising Ppc Mobile Advertising Advertising Mobile Marketing Display Advertising Css Web Analytics Mobile Devices Html 5 Online Campaign Management Javascript Rtb Troubleshooting Optimization Mobile Applications Crm Digital Marketing Customer Relationship Management Performance Analysis Programmatic Buying Team Management Data Analysis Product Development Responsive Design Technical Documentation Strategy Css3 Campaign Performance Analysis Video Advertising Sql Facebook Marketing Trafficking Bbelements Adserver Ad Development Custom Facebook Pages Smart Adserver Facebook Power Editor Html Scripting Flash Facebook Ads Manager Mads Adserver Bootstrap Gde Mediamind Atlas Dart For Advertisers Celtra Spotify Audio Ads Dfp Technical Manuals Management Html5

Lukasz Wlodarczyk Education Details

  • University Of Lodz
    University Of Lodz
    Master Of Administration

Frequently Asked Questions about Lukasz Wlodarczyk

What company does Lukasz Wlodarczyk work for?

Lukasz Wlodarczyk works for Rtb House

What is Lukasz Wlodarczyk's role at the current company?

Lukasz Wlodarczyk's current role is VP of Programmatic Ecosystem Growth and Innovation.

What is Lukasz Wlodarczyk's email address?

Lukasz Wlodarczyk's email address is lu****@****ail.com

What schools did Lukasz Wlodarczyk attend?

Lukasz Wlodarczyk attended University Of Lodz.

What skills is Lukasz Wlodarczyk known for?

Lukasz Wlodarczyk has skills like Online Advertising, Ppc, Mobile Advertising, Advertising, Mobile Marketing, Display Advertising, Css, Web Analytics, Mobile Devices, Html 5, Online Campaign Management, Javascript.

Who are Lukasz Wlodarczyk's colleagues?

Lukasz Wlodarczyk's colleagues are Magdalena Kiełbowicz, Mateusz Niemiec, Yana Kluneika, Rozalia Bielińska, Andrzej Surkont, Magdalena Piechowicz, Palak Arora.

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