Lukasz Wlodarczyk Email and Phone Number
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Manager & Ad Product Development with more than 10-year experience in ad tech, digital inventory buying strategy for DSP, supply path analysis/optimization and ad product development. Strongly business & goal-oriented constantly working on product and team improvement.RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.
Rtb House
View- Website:
- rtbhouse.com
- Employees:
- 1383
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Vp Of Programmatic Ecosystem Growth And InnovationRtb HouseWarsaw, Pl -
Vp Of Programmatic Ecosystem Growth & InnovationRtb House Aug 2021 - PresentWarsaw, Poland, PlResponsible for projects and activities related to the development of the programmatic ecosystem in the Open Internet, along with strengthening RTB House's leading position in shaping the digital landscape following the replacement of cookies by other mechanisms. -
Director, Global Inventory PartnershipsRtb House Jul 2018 - Aug 2021Warsaw, Poland, PlRecruited & managing digital inventory team worldwide (EMEA, JAPAC & Americas) of more than 30 professionals specialized in areas like business development & maintenance, technical operations and product development.Leading team responsible for:> Global digital inventory buying for RTB House’s DSP and inventory business development worth more than 111 million USD yearly> Negotiating contracts and business terms with inventory suppliers which raised reported revenue 2.5x > Ad products dedicated to brand safety, contextual targeting, non-cookie delivery, digital identity solutions which brought unique selling points to commercial team and allowed company to grow in revenue> Introduced new opportunities in inventory avails like In-app, native, Video, Prebid, ads.txt, sellers JSON which allowed to grow business 1.45xDefining and owning the backlog, roadmap and vision of products meeting business objectives.Preparing product requirements and measurement of successful release. Managing product and team finance. Forming and leading project teams.Key SSP partners: Google, Xandr (Appnexus), Rubicon Project, Yahoo (Verizon Media), Index Exchange, Pubmatic, OpenX, Mopub, Unity, Bidswitch, Smaato, Teads, Taboola, Outbrain, Triplelift (overall more than 110)Key Direct Sellers: Microsoft Advertising Exchange, Yahoo, Yahoo Japan, Seznam, Media Impact Poland, Wirtualna Polska, MailOnline, The Weather Channel, Hearst Media, The New York Times, Comcast Media 360, Sky, Cafe Media. -
Head Of Global Inventory PartnershipsRtb House Nov 2016 - Jun 2018Warsaw, Poland, Pl -
Global Inventory ManagerRtb House Jun 2015 - Oct 2016Warsaw, Poland, Pl -
Technical Account Manager & Traffic ManagerSpotify Feb 2014 - May 2015Stockholm, Stockholm County, Seresponsible for:> First line support and bug tracking for ad operations (traffic) team.> Preparing business product requirements for ad product team in US.> Ad product development (new ad formats) and programmatic ad operations. > Technical support, ad verification and technical specification -
Traffic ExecutiveOan - Online Advertising Network Mar 2013 - Jan 2014Warsaw, Mazowieckie, PlResponsible for:> Ad product development (new ad formats) and programmatic ad operations> Technical support, ad verification and technical specification compliance of assets> Campaign monitoring and performance optimization -
Junior TrafficGoldbach Audience (Switzerland) Ag Nov 2011 - Feb 2013Küsnacht, Switzerland, ChResponsible for:> Technical support and ad verification and technical specification compliance of assets> Technical integrations of Goldbach Audience network with local publishers> Campaign monitoring and performance optimization> PPC campaigns in Facebook and Adwords
Lukasz Wlodarczyk Skills
Lukasz Wlodarczyk Education Details
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University Of LodzMaster Of Administration
Frequently Asked Questions about Lukasz Wlodarczyk
What company does Lukasz Wlodarczyk work for?
Lukasz Wlodarczyk works for Rtb House
What is Lukasz Wlodarczyk's role at the current company?
Lukasz Wlodarczyk's current role is VP of Programmatic Ecosystem Growth and Innovation.
What is Lukasz Wlodarczyk's email address?
Lukasz Wlodarczyk's email address is lu****@****ail.com
What schools did Lukasz Wlodarczyk attend?
Lukasz Wlodarczyk attended University Of Lodz.
What skills is Lukasz Wlodarczyk known for?
Lukasz Wlodarczyk has skills like Online Advertising, Ppc, Mobile Advertising, Advertising, Mobile Marketing, Display Advertising, Css, Web Analytics, Mobile Devices, Html 5, Online Campaign Management, Javascript.
Who are Lukasz Wlodarczyk's colleagues?
Lukasz Wlodarczyk's colleagues are Magdalena Kiełbowicz, Mateusz Niemiec, Yana Kluneika, Rozalia Bielińska, Andrzej Surkont, Magdalena Piechowicz, Palak Arora.
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