🌍 Leading comprehensive marketing strategies across Nissan, Mitsubishi Motors, and Isuzu brands in Poland, driving customer engagement, sales growth, and brand loyalty.🔍 Key achievements:- increased lead generation by 30% through data-driven content and digital campaigns.- enhanced brand visibility by optimizing omnichannel strategies, resulting in a 20% rise in website traffic.- spearheaded collaborations with influencers and brand ambassadors, boosting PR reach and brand sentiment.✨ Focus Areas: Portfolio (multibrand) management | Synergies | Digital Transformation | Data Intelligence | Automotive Mobility Solutions#Digital Strategy, #Customer Experience Optimization, #Omnichannel Marketing, #Lead Generation #Sales Growth, #Automotive Marketing, #Brand Positioning, #Data Analytics in Marketing

🚀 For years, I have been developing comprehensive marketing strategies, focusing on increasing online traffic, showroom visits, and optimizing user experience on websites. I support dealers in their marketing efforts, collaborating closely with key directors in sales, finance, and after-sales.💡 Currently, following the transition from Mitsubishi Motors to Astara, I continue to build effective communication strategies and performance marketing initiatives. I am responsible for brand ambassador partnerships and creating engaging content, available on the lifestyle blog https://mitsubishistories.pl/

🚀 I developed brand and content marketing strategies, focusing on increasing website traffic, showroom visits, and optimizing website interfaces. I supported dealers in their marketing activities and closely collaborated with the Sales Director, Financial Director, and After-Sales Director to align our strategies.💡 I oversaw the marketing and PR department, developed communication strategies, and led performance marketing initiatives. This included implementing CRM systems, managing contact centers, telemarketing, lead nurturing and scoring, segmentation, and database development. 📊 Additionally, I focused on the growth of social media, content, and video management, as well as preparing marketing materials, BTL, multimedia, and video. I also managed collaborations with various suppliers and partners.💻 Furthermore, I launched brand ambassador initiatives with Anna Cieślak, Bartłomiej Topa, and Maciej Kawecki. The results of this collaboration can be seen on the lifestyle blog: https://mitsubishistories.pl/.

Providing consulting and advisory services in Marketing, Communication, and Business Development💡 I specialize in offering consulting and advisory services that empower businesses to enhance their marketing and communication efforts, ensuring sustainable growth and successful market positioning. 📈 Area of interests and expertise:- Digital & Marketing Transformation: guiding companies through digitalization, ensuring their adaptation to the ever-evolving digital landscape.- Marketing & Communication Strategy: developing integrated strategies that align with business goals, ensuring brand consistency and effectiveness in communication.- Content Marketing: crafting compelling content that resonates with audiences and drives engagement across multiple platforms.- Digital Marketing: utilizing online channels to reach target audiences effectively, from SEO and SEM to social media and display advertising.- Performance Marketing: optimizing campaigns to deliver measurable results and maximize ROI, focusing on data-driven decision-making.- Marketing Automation: implementing automated solutions to streamline marketing processes, enhance lead generation, and nurture customer relationships.- CRM: managing customer relationships through CRM platforms, ensuring effective segmentation, personalized communication, and customer retention.- Cloud Marketing: leveraging cloud-based tools for scalable and efficient marketing operations.- Direct Marketing: creating targeted campaigns that deliver personalized messages directly to customers.- Telemarketing: using strategic outreach to connect with prospects and boost conversion rates.- DMP (Data Management Platform): utilizing data to better understand customer behaviors and drive more effective marketing strategies.- Business Development: identifying growth opportunities, building strategic partnerships, and expanding market reach.

🔴 I was responsible for the company's marketing strategy and the implementation of the marketing plan. I advised on the development of products and services, including training, e-learning, subscriptions, conferences, research, and strategic projects (e.g., Poland Go Global). I supervised a team of 20 people in the marketing department and 40 people in a call center.🔴 I supervised the work of the marketing department and various teams, focusing on strategy, communication, telemarketing, marketing analysis, and database development. I managed lead nurturing, lead scoring, segmentation, marketing automation, social media, content management, multimedia, email marketing, PR, reporting, and collaboration with suppliers and partners.🔴 I successfully integrated several departments into the marketing department (art & web, multimedia, call center, direct marketing, analysis, social media, content), creating a new structure. I prepared the marketing strategy, introduced document management, processes, and procedures, defined employee roles and principles of cooperation with internal "customers," and created the Analysis and Databases Department (implementing the Balanced Scorecard). 🔴 I also implemented a marketing automation tool (SalesManago), developed multi-stage marketing and content marketing activities (e.g., webinars), and oversaw the rebranding of marketing materials and websites.

🚀 I co-founded G-point.biz, a company that provided comprehensive IT solutions, specializing in the creation of database systems and systems integration. We enabled seamless access to these systems through web applications and mobile devices. Utilizing wireless data transmission, we developed mobile solutions for both small devices and larger platforms. Additionally, we launched one of the first mobile technology news portals, www.palmtop.pl.🏆 Key achievements:- Developed G-explorer, a web-based data mining system, in collaboration with Millward Brown SMG/KRC for Era GSM and TVP SA.- Created G-smok, an ERP system for Bell Cosmetics.- Implemented G-service, a document management system (DMS).

Responsible for the Volvo brand strategy, development and communication since 9 years on the Polish market.* Key performance indicators: sales volume, market share, margin, GRPs, ROI, brand indicators, loyalty, retention, conquest.* Place in the company’s structure: reports to Marketing & PR Director, direct reports include: dealer marketing specialist, CRM and digital specialist. * Main duties: communication strategy and development, planning and media buying, sponsorship, PR, SEM, WOMM, Performance Marketing, supervision of trade (dealer) marketing, CRM, digital & interactive, social media, marketing automation, set standards and terms of trade (dealer) marketing in Poland, development of national marketing campaigns, development and production of trade marketing and sales support materials for dealers. Marketing consulting and trainings.* Main success: successful launch of a new Volvo C30, S40, V50, S60, V60, XC60, XC70, V70, V40, XC40 car models into Polish market, marketing mix optimization, content creation and management, CRM optimization (KPI, lead management, prospects contact program, sales funnel, conversion rates, call center, customer life cycle), social media social strategy and development (establishment of Volvo Facebook Like Page, You Tube channel), WOMM (introduction and current project management), search marketing strategy (introduction and current management), development of Volvo Manual (bible) – standard, terms and guidelines, ‘Customer for life’ worldwide satisfaction survey (launch and successful implementation), ‘DealerNet’ CMS system (implementation and supervision), instigation and co-ordination of Volvo sponsorship programs – ‘Volvo Masters Amateur' (golf), ‘Volvo Ocean Race’ (yachting) and ‘Volvo Design’ (art and design).

* Key clients: Volvo Auto Polska, PepsiCo, British Airways, Carslberg Polska.* Main duties: co-ordination of client service department, strategy, execution and development of all communication campaigns for Volvo and some campaigns for Pepsi. Control over budgets, planning, development and production.* Main success: won full service pitch for Kasztelan brand (Carslberg Polska); won pitch for Mountain Dew brand (Pepsi) market introduction; won and developed Pepsi sales promotion campaign for other European markets.

Key clients: key contact person for the 3 biggest S&S Clients: Toyota Motor Poland, Procter & Gamble and Nationale Nederlanden. Main duties: client service, development and production advertising campaigns (TVC, press, BTL materials). Control over budgets, planning, development and production.Main success: developed campaigns which build brand image and support sales.

* Key clients: key contact person for British American Tobacco (brands: Jan III Sobieski, Lucky Strike, Pall Mall, Mewa, Kool).* Main duties: development of strategy and advertising campaigns for all BAT brands. Development and implementation of various trade and consumer promotions. Control over budgets, planning, development and production.* Main success: re-branding of Jan III Sobieski - development (brand essence, brand values, research). Introduction of Pall Mall onto Polish market.

Introduction of HORECA sales channel into Poland.* Main duties: development of a new sales channel, sales and marketing support for HORECA channel. Negotiation of agreements with HORECA owners. Supervision and conduction of sales promotions on the premises.* Main success: the best sales results in Poland as a sales representative, promoted to HORECA representative.