Łukasz Zaleśny Email and Phone Number
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He is an enthusiast of using strategic thinking in the field of Branded Customer Experience. He works closely with clients in developing brand communication strategies. He prefers collaboration through workshops - using collective work models and interactive methods of moderating groups. He is a challenger, he likes to know why something does not work before he looks for the best solution to the problem.He is passionate about preparing creative presentations. A graduate of the Brand Strategy School at SAR. He lectured at Collegium Civitas and SGH. Speaker at marketing conferences: Forum IAB Forum, IAB Internet Week, Marketing Progress, AdUniverse, European Economic Congress and European Start-up Days.For over 12 years he has been working in brand communications and advertising, he has worked, among others, in Gadu-Gadu, E-Graphics (TBWA), ACR (Group K2) and ZenithOptimedia. Works with brands from many categories: cosmetics, finance, FMCG, DIY, IT, OTC.Łukasz Zaleśny, as the Strategy and Innovation Director, is responsible for strategic support for clients of the Blue 449 media agency by extending the strategic workshops offer including the client's business partners participation, improving the quality of strategic recommendations by strengthening the team's competence and implementing innovative communications projects at the intersection of media and creation.
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Managing Director | Strategy And GrowthOmd GroupWarsaw, Pl
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Managing Director | Strategy & GrowthOmd Group Sep 2022 - PresentWarszawa, Woj. Mazowieckie, Polska -
Strategy & Growth DirectorOmd Group May 2020 - Aug 2022Warszawa, Woj. Mazowieckie, Polska
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Consumer Experience Strategy DirectorStarcom Apr 2019 - Apr 2020Warsaw, Masovian District, Poland -
Strategy & Innovation DirectorBlue 449 Nov 2017 - Mar 2019Warsaw, Masovian District, Poland -
Strategy & Insights ManagerZenith / Publicis Media Jun 2013 - Nov 2017Warsaw Area, PolandLed, scheduled, manged and evaluated brand communications strategy projects and teams to develop integrated marketing experience across all touch points. Analysed, organized and synthesized research findings into presentations to determine meaningful insights, identify brand challenges, develop brand strategy and creative solutions. Designed and facilitated successful presentations and workshops for senior executive level clients, including new business pitches.Worked together with key account executives to achieve annual revenue goals by building and running complex products in area of research, analytics and strategy. Managed team of 2 strategy and insights experts. -
LecturerCollegium Civitas Jan 2015 - Jul 2015Warsaw, Masovian District, Poland"Integrated brand communications in media" -
Interactive Strategy ManagerPerformics Jan 2012 - May 2013Warsaw Area, PolandLed the strategy and execution of integrated digital marketing solutions based on market specific industry and target customer information for specified clients, including paid, owned and earned media, desk research, analysis, ad concepts and creative solutions. -
Strategy ConsultantK2 Media Sa Mar 2010 - Dec 2011Warsaw, Masovian District, PolandDeveloped consumer lifecycle strategies to acquire, engage and retain new and existing customers across all digital touch points: SEO, SEM, display, performance marketing, email marketing, social media, blogs, WOMM, mobile, landing pages. -
Project ManagerE-Graphics / Tbwa Jul 2009 - Feb 2010Warsaw, Masovian District, PolandCoordinated local and international projects with partners from European countries and India. Scope of work included developing websites, content management systems and online creatives. Worked with design and IT departments. -
Promotion SpecialistGadu-Gadu / Naspers Mar 2006 - Mar 2009Warsaw, Masovian District, PolandBuilt and executed marketing campaigns for online publisher brands to specific target market audiences, including briefing, market research, competition monitoring, digital metrics analysis, trends watching, copywriting, content creation, web development. -
Junior Account ExecutiveDorel Studio Reklamy Jul 2005 - Feb 2006Warsaw, Masovian District, PolandContacted with prospective companies for possible advertising products showcase opportunities. Cooperated with subcontractors.
Łukasz Zaleśny Skills
Frequently Asked Questions about Łukasz Zaleśny
What company does Łukasz Zaleśny work for?
Łukasz Zaleśny works for Omd Group
What is Łukasz Zaleśny's role at the current company?
Łukasz Zaleśny's current role is Managing Director | Strategy and Growth.
What is Łukasz Zaleśny's email address?
Łukasz Zaleśny's email address is lu****@****dia.com
What is Łukasz Zaleśny's direct phone number?
Łukasz Zaleśny's direct phone number is +121285*****
What are some of Łukasz Zaleśny's interests?
Łukasz Zaleśny has interest in Customer Experience, Mobile, Social Media, Public Speaking, User Experience, Brand Building, Web Design, Insights, Webmastering, Advertising.
What skills is Łukasz Zaleśny known for?
Łukasz Zaleśny has skills like Social Media, Online Advertising, Marketing Strategy, E Commerce, Digital Strategy, Sem, Mobile Devices, Digital Marketing, Strategic Planning, Seo, Product Management, Business Strategy.
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