National Sales & Operations Manager
Spearheaded the sales and operational strategies at Novii, a trusted member of the REA Group, to empower real estate professionals with cutting-edge lead generation and licensing solutions. Played a key role in expanding Novii's business verticals and successfully leading a mortgage broking subsidiary to a profitable exit.Key Achievements and Responsibilities:Sales Leadership: Led and motivated a high-performing sales team, consistently exceeding revenue targets.Product Innovation: Championed the development and of HomeGuru and OzHomeValue, innovative lead generation platforms that provide real estate agents with exclusive territories, prominent branding, and verified leads.Operational Excellence: Streamlined sales processes, implemented effective CRM systems, and optimized team performance to drive operational efficiency and productivity.Strategic Planning: Collaborated with senior leadership to develop and execute strategic sales and business plans, resulting in sustained growth and market expansion.Cross-Functional Collaboration: Worked closely with marketing, product development, and customer success teams to ensure seamless customer experience and successful product adoption.Business Expansion: Played a pivotal role in expanding Novii's verticals by developing an internal mortgage broking team and growing the HomeGuru Finance subsidiary to 14 staff members, culminating in a successful exit in early 2024.Financial Acumen: Leveraged prior experience overseeing HomeGuru Finance to strategically analyse market trends, pricing models, and profitability to inform data-driven decision-making.Industry Leadership: Actively participated in industry events and conferences, sharing insights on the evolving real estate landscape and digital transformation.Strategic Exit: Following the successful exit of HomeGuru Finance, navigated the company's strategic decision to exit the industry in March 2024, ensuring a smooth transition for clients and staff.