Web Design Development Manager
Current• Lead a cross-functional team of web design developers, providing strategic direction, mentorship, and workflow management for promotional marketing and e-commerce initiatives.• Spearheaded the development and implementation of a comprehensive Design System, standardizing UI across platforms.• Google Analytics & Tag Management: Sole administrator for Google Tag Manager, Analytics, and Marketing Platform, optimizing the collection and analysis of user data to enhance site performance.• Manage the Ecommerce Helpdesk, overseeing ticket assignments, sprint planning, and ensuring timely task completion.• Web Development Projects: Fully own the end-to-end scope, development, quality assurance, and release of web development projects, reducing cross-team back-and-forth• Collaborate with marketing, engineering, and design teams to implement high-impact web pages, improving product engagement and the customer journey.• Led accessibility enhancements ensuring WCAG 2.1 compliance, increasing website usability for all users.• Established and manage a resource center, offering comprehensive how-to guides, SOPs, and implementation plans, supporting various internal teams.
