Luke Brook Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Hall & Partners is an uncommon insight agency that is part of the Omnicom Group. We specialise in brand strategy, brand performance measurement, and campaign performance research.- Developed overall marketing strategy to meet business objectives. Created all lead-generation forms along with a tracking system, and automations for distributing leads to correct sales teams.- Build relationships and collaborate with key freelancers and agencies including: web developers, copywriters, PR, PPC and SEO.- Actively collaborate with Omnicom sister agencies to develop new business and marketing opportunities. - Plan and execute comprehensive, multi-channel marketing campaigns for products and services.- Manage two monthly email newsletters for a B2B audience.- Provide regular KPI reports to leadership and senior stakeholders.- Manage marketing budget, re-allocating where needed, and accruing for any necessary costs.

London, United Kingdom

- Operated as the Campaign Manager for SUSTAIN and TRANSFORM, which generated 244K digital impressions with 168K from LinkedIn.- Project managed 21 events and award submissions, including a sales booth at events in London & New York – integral in capturing new business leads.- Delivered end-to-end content creation, from ideation through to writing and editing, whilst managing a global content calendar.

London, United Kingdom

- Integral in delivering a new corporate website which received more traffic than ever – (5,500 visitors per month, on average) - 39% more traffic than the previous website since launch, and 40% more new visitors - 842% increase in social media traffic to the website.- Involved in the day-to-day management of Microsoft Dynamics CRM platform including monitoring, updating and segmenting data

London

- Collaborated with the global design and research divisions in delivering timely, targeted responsive campaigns to existing and new customers.- Conducted analysis and reporting on marketing activities to ensure continued ROI.- Tasked to increase impressions and engagement by 20%. Achieved an increase of: impressions +98%; engagements +154%; link clicks +527% (16,871 more clicks).

Set up and maintained a Shopify website: writing product descriptions, photographing and editing product images. Implemented an email marketing strategy: designing templates, copywriting, personalising messages, creating automated email flows; using email analytics. Installed tracking pixels for Google analytics and Facebook, utilising analytics for audience insight and website optimisation. Achievements - Year-to-date orders increased 237% since new website launched. - Emails: Average click-through-rate 41%. Over two months, 55% of customers were successfully encouraged to leave a review.

Artist management and development start-up company. Currently managing Cecil and with other artists in development.Working in a small team, reporting to the director, responsible for managing social media including Soundcloud, Facebook, Instagram, and Twitter for their artist Cecil whom I work with closely. This involves strategy, content creation, copywriting, planning and scheduling, optimising future content through analysing content performance. Other responsibilities include: sourcing venues in London, meeting and liaising with promoters to book and arrange gigs, attending promos, creating gig posters and promotional content using Photoshop. Achievements• Soundcloud increased from 18 to 146 followers. Increased total track plays by 59%, achieving the most plays in a month since the account began.• Twitter following grew by 12%. Month-on-month impressions increased by 38% and engagement by 11.8%. Instagram following grown by 15%.• Facebook page likes increased by 5.3%. Number of people engaging with posts has increased from 289 to 845 month-on-month. Traffic to Facebook page increased by 90% month-on-month.

Fashion Marketing and Talent Management agency for models and social media influencers.Working in a small close-knit team where I took control various responsibilities. Responsible for managing the social media for a client’s account across Facebook, Twitter, Pinterest and Instagram. This involved content creation, copywriting, planning, scheduling and using analytics to measure success. Also assisted the Unsigned social media, which included YouTube. Other responsibilities:• General admin duties, such as: answering the phone, welcoming guests and clients, making teas, arranging travel, ordering office supplies. Taking minutes at company meetings and identifying action points• Event marketing: assisting with setting up, general hospitality and being a brand ambassador for a week-long event at London Fashion Week• Email marketing: set the company up with a Mailchimp account and created a segmented database. After which I was writing, split-testing and sending B2B press releases for brand clients. Utilising native analytics to monitor open/click rates, and deliver insights on how to optimise future content• Writing and editing content published for the Unsigned Group blog via WordPress.• Conducted market research; analysing qualitative and quantitative data; delivering audience insight through analysing follower demographics and personality trends• Collated and analysed the stats of clients’ social media channels that was delivered to them as written weekly progress reports• Contributed marketing & promotional ideas for client initiatives and assisting with the development of digital strategies• Reaching out to relevant bloggers and influencers AchievementsFor their client:• Revenue from their website increased by 275% during the time I worked on the account• Facebook page likes increased by 28% and Twitter following by 12%• Average % engagement rate on Twitter has increased from 3.6% to 4.1% and there has been a 331% increase in impressions

London, England, United Kingdom

Contracted by one of the UK’s biggest banking groups, I worked in a highly regulated complaints environment; a policy driven department resolving customer complaints with regards to the miss-selling of insurance across a range of financial products. This is a fast paced and dynamic working environment, where I accumulated extremely effective time management skills and demonstrated an ability to perform calmly under pressure whilst prioritising cases by degree of importance to meet stringent deadlines across a large workflow.- Analysing data to identify trends and to ensure policies are adhered to.- Ensuring that a detailed report of my findings and decision rationale’s were accurately recorded. - Strong attention to detail as evidenced by my 93% Fair customer outcome quality rate from handling 1400+ cases- Liaised and worked with various stakeholders across the project including: Outcome Testers, Operations managers, Subject Matter Experts, Team Leaders - Communicated with a variety of customers; employing effective listening skills, being open, responsive and understanding of the concerns they raised- Created a meticulous and organised case checklist to ensure that each case is worked to a high standard that was praised by the Operations Manager as a valuable tool to improve fair customer outcomes quality across the project - Completed marketing research for the Change Department; collating examples and demonstrating areas for improvement in the bank’s change of address process- Provided support and built strong personal relationships with the team. Recognised when others needed help and offered to juggle and prioritise urgent cases when they needed time off for personal reasons

Warrington, United Kingdom

Elstree & Borhamwood

Liverpool, United Kingdom

Liverpool, United Kingdom

Pro+ Membership, Product Marketing

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Level 4 Certificate (Distinction), Professional Marketing, Distinction

Modules: Marketing Principles (96%) Integrated Marketing Communications (70%) Digital Marketing (72%)

Bachelor’S Degree, Philosophy, 2:1

Modules included: Political Philosophy, Themes in Political Philosophy, Metaphysics, Plato and Aristotle; Logic 1, 2 & 3, Indian.

Education record

A-levels Philosophy: B History: C Government and Politics: C GCSEs 9 A-C grades including Maths, English and Science