Responsible for the development and maintenance of Dyson’s global retail portfolio, with a specific focus on the APAC region. I worked with internal and external stakeholders to shape the store opening and closing process, launch schedule, location strategy, broker & landlord negotiation, design concept, IT set-up & POS development, analytics & reporting, operational readiness and supply chain structure. I managed a network of external vendors; an implementation team, and mentored a number of Dyson graduates. In this role I:‣ Opened a further 20 owned stores in China‣ Opened Dyson's Global Flagship in Paris‣ Opened Dyson's first stores in Korea, Thailand and Russia‣ Co-ordinated 3 major new product launches, including a simultaneous flagship refurbishment.‣ On-boarded a PMO to control and automate the rollout of Dyson Demo stores globally‣ Set up a supply chain for fixtures that services South East Asia, China and Japan.‣ Built a retail implementation team

Responsible for the consistent and continual rollout of all direct and distributor Dyson retail spaces globally.Working with internal and external stakeholders to deliver flawless execution, whilst managing schedules, cost and risk. The role required full oversight and control of the store build process, and encapsulated internal sign offs, security assessment and set-up, IT integration and set-up, concept design, architectural design and permit applications, partner tender & selection and supply chain management, local entity set up, operational readiness and local level business change, opening and launch activation, snagging and close out and post opening performance analysis.During this role I:‣ Opened 20 Retail Stores including three global flagships.‣ Opened three boutiques in India and fed int a market set-up steering committee following the acquisition of an SBRT.‣ Opened China’s first Dyson Flagship.‣ Co-ordinated a successful, modular based Pop-Up Outlet Tour in Japan which culminated in the opening of a three permanent outlet spaces.‣ Opened stores in Philippines and Malaysia.‣ Implemented an audit compliant Executive Sign Off procedure across the varying tiers of Dyson Demo.

Level 4 Golf is the UK's leading supplier of branded golf accessories, with a sourcing arm in Hong Kong. In 2012 the business expanded its operation, adding a dedicated retail division, taking on the responsibility for end-to-end management of retail activations for The European Tour. - Oversaw Level 4 Golfs retail operation, delivering multiple retail events globally for The European Tour, The Asian Tour, The Open Championship, The Ryder Cup & The Solheim Cup. - Drove relationships with strategic partners including Rolex, IMG, Nike, Adidas and Wimbledon. - Heavily involved in new product conceptualisation, development, sourcing and production from China via Level 4 Golf's sister business in Hong Kong

Responsible for the development and implementation of a complete retail marketing strategy, building upon the existing association to the Aquascutum mother brand and maximising the marketing potential of the then brand ambassador, Adam Scott. Consulted on brand activation / engagement and delivered marketing strategy appropriate to the target market Identified key markets and realised marketing opportunities within these territoriesDeveloped key account marketing plansActivated Digital and Social Media marketing strategyFulfilled media management and PR responsibilities Developed brand ambassador activities / strategy Orchestrated cost effective advertising campaigns, including retailer collateral Oversaw season launch activity with key customers and online partnersResponsible for the development of global campaign imagery and accompanying point of saleWorked with leading design agencies and consulted on the development of in-store design conceptsDesigned and managed the scripting of Adam Scott throughout the AW11, SS12 & AW12 seasonsAquascutum Golf for Bentley & Tom MorrisDeveloped and presented comprehensive marketing strategies for the Aquascutum Golf for Bentley collection and the Tom Morris brand.

Management Team member - responsible for the set up and execution of The Open Championship Merchandise Pavilion 2011.Responsible for the co-ordination and managment of set-up & shop floor staff.Oversaw and advised on the internal layout, management and replenishment of stock.Responsible for merchandise partner communications post event.Tasked with the presentation of a comprehensive post event sales report.