Luke Cream Email & Phone Number

Singapore

Singapore

St Paul, Mn, Us

St Paul, Mn, Us

- Lead 3M's Global Digital Marketing Operations Strategy ranging from organisational change & transformation to operational execution, technology & process standardisation & optimisation ensuring world class digital capabilities & services, ultimately, to engage and build relationships with our customers & partners. I lead cross-functional, location-distributed task forces in delivering effective organisational transformation aligned to unique, business group specific priorities.- Lead the APAC Digital Marketing Operations Team, comprising upwards of 100 subject matter experts, domain expertise & capability leaders, and execution specialists. - Responsible for end-to-end digital marketing operations strategy delivery: alignment with business stakeholders on priorities, portfolio's and markets to enable execution of business marketing programs to engage customers, new & existing, and drive business growth.- Revolutionise the way 3M engages with customers through a data first approach, piloting the latest in emerging technologies, constant improvement & integration of an evolving marketing technology stack, deployment & scaling of new solutions to 3M business teams all the while partnering, collaborating & establishing the team as critical thought leaders among the greater global 3M organisation. KPI's include OTIF, Productivity & Efficiency, Capacity/Demand metrics, Program Delivery, Program Success Metrics.- Key member of 3M's multi-billion dollar ERP transformation program as the Area Program Owner in APAC with direct responsibility on deploying customer ordering and sales & marketing platforms as part of the bigger transformation initiative partnering with various stakeholders in the company including, enterprise operations, manufacturing & supply chain as well as business group & functional leaders.

St Paul, Mn, Us

- Led the APAC arm of the global 3M Digital Operations organisation, a 55 person strong team of cross functional digital professionals, focusing on the ever changing digital landscape.- Revolutionised the way 3M engages with customers through executing with the latest in technological innovations, constant improvement & integration of an evolving marketing technology stack, deployment & scaling of new solutions to 3M business teams all the while partnering, collaborating & establishing the team as critical thought leaders among the greater global 3M organisation. - Organisationally at the intersection of all 3M business groups (healthcare, safety & industrial, transport & energy, consumer), therefore tasked with being change agents focused on developing the best in experience delivery possible for 3M customers.

St Paul, Mn, Us

- Asia Customer Experience Leader within the regional Digital Excellence Team working with 3M business teams based in Japan, Korea, Australia, New Zealand, India, and SEA.- Led the 3M Asia CX lean-agile organization team, consisting of extremely talented individuals focused on delivering world-class end-2-end digital programs & customer first user experiences through the development and implementation of cutting edge programs & content tailored to our customer's needs. - Collaborated directly with 3M division leaders and marketers in the creation and delivery of 100's of Asia and globally focused growth programs.Ultimately, we were change agents within the 3M Asia organization, leading by doing; spearheading the integration and uptake of the latest in digital strategies for the greater purpose of the digital & business transformation of the 3M Asia marketing organization with the very real goal of accelerating business growth throughout Asia.

St Paul, Mn, Us

- Customer Experience and Design Manager within the Asia Digital Excellence Team with a focus on improving customer engagement and eCommerce growth around the Asia region, specifically focusing on Japan, Korea, India, Australia and SEA.- Collaborated directly with country marketers on programs to grow their eCommerce goals by expanding partnerships with key eCommerce players in the region, increasing assortments and improving content for priority portfolios- Spearhead internal transformation to focus on a data & research-first approach to create customer centric programs to generate growth.- Regional Program Lead for deployment of the new 3M web system throughout the Asia area (Japan, Korea, ANZ, India and SEA). This involved collaborating with hundreds of technology & business leaders, working with local country teams to ensure on time and on budget deployment of a large, multi-country web experience.

Glasgow, Gb

Part of the founding Dog Digital Asia team focusing on creative, customer experience and strategy, building the company brand and presence to 8 staff working regionally over four countries (Singapore, Indonesia, Brunei & Malaysia) with excellent clients including Tourism New Zealand, Brunei Airlines, World Wildlife Fund and Aberdeen Asset Management.

Glasgow, Gb

As part of the founding team, I lead the creative side of the agency.

Singapore, Singapore, Sg

Digital Creative Lead working extensively throughout the SEA region as well as India with premier clients SingTel and AirTel on their Formula1 sponsorship marketing campaigns over 2 years. Part of the core team leading new business acquisition as well as managing a small design team.

Singapore, Central Singapore, Sg

Led and managed a 7 person strong digital team within formul8, collaborating with both internal and external teams over exciting creative and strategic projects both in Singapore and Dubai.

London, London, Gb

A Cog in Wheel of Grand Design!

Au

Business Strategy & Financial Planning

Bachelor Of Arts (B.A.), Internet Communications

User Experience Lab

Ebusiness And Marketing, Business, Ebusiness