Luke Croucher

Luke Croucher Email and Phone Number

Experienced Automotive Professional @ Volkswagen Group Australia
australia
Luke Croucher's Location
Sydney, New South Wales, Australia, Australia
Luke Croucher's Contact Details

Luke Croucher phone numbers

About Luke Croucher

Experienced Product & Sales Trainer, Product Marketer and Communicator specialising in developing and sharing information – Communicating features and benefits effectively with accuracy and emotion, and teaching others to do the same.

Luke Croucher's Current Company Details
Volkswagen Group Australia

Volkswagen Group Australia

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Experienced Automotive Professional
australia
Website:
peoplestreme.net
Employees:
294
Luke Croucher Work Experience Details
  • Volkswagen Group Australia
    Product Information & Planning Specialist (Cupra)
    Volkswagen Group Australia Jul 2023 - Present
    Sydney, New South Wales, Australia
  • Hyundai Motor Company Australia
    Product Planning Manager
    Hyundai Motor Company Australia Oct 2021 - May 2023
    Sydney, New South Wales, Australia
    Responsibilities:• Responsible for the Genesis range and selected Hyundai models• Develop and propose the model line-up, including pricing, to senior management for new and updated Genesis models• Carry out competitor comparisons on the Australian luxury vehicle market • Conduct ongoing negotiation with global headquarters to secure the ideal variants, specification and pricing for Genesis vehicles in the Australian luxury vehicle market• Develop the necessary model coding to allow vehicles to be ordered• Research, collate and present Genesis vehicle information to the wider company, agencies, dealers and journalists via product bulletins and presentations• Inspect vehicles upon arrival to Australia for accuracy against expectations• Check the accuracy of advertising material (brochures, press releases, web content, etc) against vehicle specifications• Manage staff including recruitment and trainingAchievements:• Planning of initial three Genesis Electric Vehicles • Creation of detailed training guides for core processes• Simultaneous planning of seven vehicles during 2022
  • Hyundai Motor Company Australia
    Product Planning Assistant Manager
    Hyundai Motor Company Australia May 2021 - Oct 2021
    Sydney, New South Wales, Australia
  • Hyundai Motor Company Australia
    Product Guru (Genesis)
    Hyundai Motor Company Australia Mar 2019 - Apr 2021
    Sydney, Australia
    Responsibilities:• Develop detailed knowledge of GENESIS vehicles including features, benefits and operations• Be the point of contact for staff and customer detailed product queries regarding the specification and operation of GENESIS vehicles; supporting initial sales, ownership satisfaction and marketing• Develop vehicle presentation aids for sales staff, simplifying complex vehicle features for ease of communication• Train sales staff in product knowledge and product presentation• Selling of GENESIS vehicles including vehicle presentations, follow-up, sales and deliveries• Support the sales team in coordination of the delivery process for each customerAchievements:• Creation of an accurate base of vehicle information – Visual Reference Guides, Key Spec Walk-ups, etc• Creation of detailed iPad-based Product Presentation Guides for GENESIS vehicles• Delivery process generation and continuous improvement
  • Stewart Automotive Group
    Retention Sales Consultant / Guest Loyalty Consultant
    Stewart Automotive Group Jul 2018 - Nov 2018
    Sydney, Australia
    Responsibilities:• Develop and execute a dealership-specific retention sales process to target loyal Service Department customers and bring them into an earlier repurchase cycle (TEX – Toyota Exchange Program)• Develop support aids for this sales process – Process maps, scripts, customer PowerPoint ‘Lifecycle Check’ presentations, database management, incentives, reporting, etc• Liaise with key stakeholders to ensure the necessary support needed for successful execution• Sell and deliver new Toyota vehicles including customer qualification and vehicle presentations Achievements:• Creation & execution of a retention sales process targeting loyal dealership customers, including process mapping, stakeholder engagement, incentive setting, etc
  • Automotive Holdings Group (Ahg)
    Learning & Development Facilitator
    Automotive Holdings Group (Ahg) Feb 2018 - May 2018
    Sydney, New South Wales, Australia
    Responsibilities:• Develop key Sales Process training materials for national rollout including planning & strategy documents, session plans, PowerPoint presentations and workbooks aimed at providing foundational skills and knowledge to Trainee Sales Consultants, in order to support their becoming effective and competent quickly • Develop training plans and schedules for the rollout of Sales Process training to Trainee Sales Consultants for AHG dealerships located along the East Coast of Australia• Deliver face-to-face Sales Process training to dealer staff across NSW through small group presentations • Liaise with key stakeholders to ensure the necessary support needed for successful trainingAchievements:• Ground-up creation of a three-day sales process training package aimed at educating Trainee Sales Consultants in personal preparation, handling inquiries, meet & greet, customer discovery, product presentation, product knowledge and trial closing
  • Toyota Motor Corporation Australia
    Digital Coordinator (Lexus)
    Toyota Motor Corporation Australia Mar 2015 - Dec 2017
    Sydney, Australia
    Responsibilities:• Project managed the rollout of yearly vehicle changes to the Lexus Australia Website and Dealer Websites, including advertising content development and accuracy checks• Proposed / Coordinated / Project managed the rollout of design, functionality and platform improvements to the Lexus Australia Website and Dealer Websites• Coordinated multiple digital agencies to develop advertising and action website improvements • Developed vehicle information including website copy, feature lists, image libraries and virtual tours • Project managed the integration of advertising campaigns onto the Lexus Australia and Dealer Websites • Worked closely with print, social, press, brand and other marketing departments / agencies to ensure alignment and accuracy of advertising• Managed a $2.5M budgetAchievements:• Project managed the timely rollout of significant concurrent model changes • Project managed numerous website functionality and design improvements including model web page consolidation, hybrid information portal, vehicle comparison tool, navigation redesign, eBrochure improvements, etc• Helped achieve significant improvements in independent website usability surveys• Assisted in the re-platforming of lexus.com.au and all dealer sites to the Sitecore content management system, including ownership of the Build & Price tool, vehicle master data and overall vehicle advertising accuracy & effectiveness• Served as the informal Subject Matter Expert for vehicle information within the marketing team and supporting agencies• Managed / Developed various process improvements to foundational vehicle advertising on the lexus.com.au website including feature lists, copy, imagery, test plans and processes• Successfully executed change management, workforce transition, training and knowledge capture responsibilities as part of interstate office relocations
  • Toyota Motor Corporation Australia
    Product Training Manager / Product & Sales Trainer - Eastern Region
    Toyota Motor Corporation Australia May 2012 - Mar 2015
    Responsibilities:• Developed training plans and schedules for the rollout of Product Training to the Toyota & Lexus dealer networks on new and facelifted models, special editions, competitor models and vehicle technology• Developed / Project managed the development of training materials including key feature guides, benefit guides, workbooks, pocket guides, online training, PowerPoint and video presentations to educate sales staff as to vehicle features, advantages, benefits, unique selling points and competitive advantages of Toyota and Lexus vehicles• Delivered face-to-face vehicle product training to dealer staff within NSW and across Australia through presentations to small and large groups utilising a variety of presentation methods and aids at conference venues and in dealerships• Trained new staff in the basics of selling (Road To A Sale) and Toyota / automotive technology• Organised and managed the selection and booking of event venues for delivery of metro and rural product training around NSW and Australia (event management)• Assessed the presentation standards of sales consultants and coached selected sales consultants to compete in the National Skills competition – Sales Walkaround• Created periodic quiz’s to test sales consultants vehicle knowledge and retention• Delivered ad-hoc face-to-face product training at the request of the regional office / dealers to address sales shortcomings or competitor activity• Supported National Marketing departments (call centre, etc) through training and the provision of training material• Supported fleet activity including customer visits and presentationsAchievements:• Within two weeks of starting, was appointed project lead for the impending launch of the Toyota 86• Project lead for the Lexus GS 450h New Model, RX Facelift, New Corolla Hatch and New LS• Supported the launch of Toyota Link and Lexus Enform in-car app suites
  • Toyota Motor Corporation Australia
    Product Planning Specialist
    Toyota Motor Corporation Australia Jan 2010 - May 2012
    Responsibilities:• Developed and proposed the model line-up to Sales and Marketing senior management for vehicles undergoing technical, facelift and major changes• Carried out competitor comparisons and market evaluations on the Australian luxury vehicle market • Conducted ongoing negotiation with Toyota Motor Corporation Japan to secure the ideal specifications and model line-up for Lexus vehicles in the Australian luxury vehicle market• Was responsible for, at different stages, the vehicle lines of Lexus CT, IS, GS, LS and the LFA Supercar• Organised, checked and submitted Lexus and Toyota vehicle ordering templates to Toyota Motor Corporation Japan• Researched, collated and presented Lexus vehicle information to the wider company, agencies and dealers via product information kits, market environment papers and internal marketing / agency presentations• Coordinated locally fitted vehicle content – Fuel labels, valet packs, first aid kits, etc• Organised and conducted vehicle drive day events (event management) and presentations to provide internal (marketing, training, etc) and external (agencies, dealers) stakeholders experience of particular vehicles and features against competitors• Inspected vehicles upon arrival to Australia for accuracy against expectations• Checked the accuracy of advertising material (brochures, press releases, web content, TV, etc) against vehicle specifications• Supported dealer vehicle launch activities (customer presentations)Achievements:• Played a significant part in the launches of the Lexus IS 250 facelift (2010), IS 350 introduction (2010), LFA introduction (2011), CT 200h introduction (2011) and New Generation GS major change (2012)• Assisted in establishing significant improvements in the provision of vehicle information to the wider company• Assisted in the setting of new standard procedures for the presentation, negotiation and discussion of vehicle specification
  • Toyota Motor Corporation Australia
    Government & Rental Fleet Manager - Eastern Region
    Toyota Motor Corporation Australia Jul 2008 - Dec 2009
    • Liaised directly with large government, rental and not-for-profit fleet customers to secure and grow Toyota volume and share• Tracked sales performance in the government fleet area including regular sales forecasting• Liaised between TMCA and Toyota dealer fleet staff to maximise fleet sales • Conducted joint dealer and customer visits to secure and retain business • Secured large volume customers onto Toyota-exclusive contracts• Helped manage a pool of fleet vehiclesAchievements:• Helped secure over 700 vehicle sales to a large rental fleet• Designed and submitted multiple tenders for exclusive supply to key government departments• Assisted in the co-ordination and running of drive days, weekends away, launches and other customer events• Served as the NSW ‘Hybrid Champion’, playing a key part in bringing additional dealers on board with Hybrid technology, preparing and delivering presentations to customers on the advantages of Toyota Hybrid technology, Prius and Hybrid Camry including multiple metro and rural customer presentations• Helped secure the first Australian order of a Hybrid Camry
  • Toyota Motor Corporation Australia
    District Sales Manager - Northern Rural Nsw
    Toyota Motor Corporation Australia Jan 2008 - Jun 2008
  • Toyota Motor Corporation Australia
    Product & Sales Trainer - Eastern Region
    Toyota Motor Corporation Australia Jun 2006 - Dec 2007
  • Australian Army Reserve
    Rifleman
    Australian Army Reserve Sep 2002 - Oct 2006
  • Terry Shields Toyota
    New Vehicle Sales Consultant
    Terry Shields Toyota Sep 2004 - Apr 2006
  • Woolworths Supermarkets
    Advertising Coordinator
    Woolworths Supermarkets Jul 2001 - Apr 2004
  • Anglican Youthworks Conference Centres
    Site Staff
    Anglican Youthworks Conference Centres May 2000 - May 2001

Luke Croucher Skills

Automotive Customer Satisfaction Vehicles Negotiation Sales Management Employee Training Marketing Strategy Continuous Improvement Sales Process Automobile Customer Retention Project Management Public Speaking Management Business Strategy New Business Development Product Knowledge Training Delivery Account Management Process Improvement Product Launch People And Product Presenter Team Leadership Communication Technical Presentations Product Management Business Development Sales Presentations Project Planning Website Development Vehicle Sales Presentation Coaching Lexus Business Process Improvement Online Advertising Proofreading Powerpoint Client Liaison Digital Asset Management Volunteering Agency Coordination Corporate Website Management Print Advertising Copywriting Business Process Mapping Sap Continuous Process Improvement Microsoft Excel Fleet Operations

Luke Croucher Education Details

  • Mrwed
    Mrwed
    Cert Iv In Training And Assessment (Tae40110)
  • Inaburra School
    Inaburra School
    English, Maths, Business Studies, Computing Studies, Design And Technology

Frequently Asked Questions about Luke Croucher

What company does Luke Croucher work for?

Luke Croucher works for Volkswagen Group Australia

What is Luke Croucher's role at the current company?

Luke Croucher's current role is Experienced Automotive Professional.

What is Luke Croucher's direct phone number?

Luke Croucher's direct phone number is 1 (800) 255*****

What schools did Luke Croucher attend?

Luke Croucher attended Mrwed, Inaburra School.

What skills is Luke Croucher known for?

Luke Croucher has skills like Automotive, Customer Satisfaction, Vehicles, Negotiation, Sales Management, Employee Training, Marketing Strategy, Continuous Improvement, Sales Process, Automobile, Customer Retention, Project Management.

Who are Luke Croucher's colleagues?

Luke Croucher's colleagues are Santino Biviano, Russell Mcelhinney, Melody Santopolo, Alan Warburton, Jane Weir, Sue-Ellen Hargraves, Jade Egan.

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