Luke Daugherty Email & Phone Number

Greater St. Louis Area

Through my freelance content production business. I offer work that falls into five categories:Content MarketingI've crafted or edited compelling, audience-building content for many businesses. I ideate content, conduct informational and SEO research, interview subject matter experts, and write briefs. When I’m not dispatching this content to other writers.

Remote

• Dotdash Meredith is America's largest digital and print publisher and Digiday's 2018 and 2020 Publisher of the Year. The company grew rapidly during my time there, yet maintained a focus on creating and optimizing.
• Editing and updating dozens of articles per month
• Researching and writing hundreds of content briefs for freelancers who wrote new articles or updated existing content
• Refreshing all content to ensure it was current, relevant, accurate, and evergreen
• Fact-checking and updating any data or other information that needed verification or refreshing
• Copyediting all articles for grammar, flow, and style — matching the brand’s conversational, helpful voice and tone and performing major rewrites where necessary

Greater St. Louis Area

As a part of the freelance team at Influence & Co., I regularly ghostwrote content for clients promoting their expertise and thought leadership in the fields of marketing, finance, entrepreneurship, and general business. I used the client's knowledge base as the foundation to write original pieces that appeared in publications such as Entrepreneur, Forbes.

Greater St. Louis Area

• Developed content and marketing collateral for promoting coffees via retail, wholesale, and online sales avenues
• Created write-ups highlighting company initiatives or product stories for company blog
• Assisted with special marketing and promotional initiatives for special releases like the Cupping Room Series
• Managed every new coffee launch, from sourcing to planning dates and communications, to organizing marketing content
• Coordinated internal communication around all coffee launches for retail cafes and customer-facing content
• Roasted coffee and assisted with quality control and green coffee purchasing for one of St. Louis’ most successful specialty coffee roaster-retailers

Louisville, Kentucky Area

• Key leader in the company through several seasons of growth and expansion, from one original cafe to six shops and a roasting operation between 2010-2018
• Handled all business and financial operations while revenue grew by 180% from 2012-2017
• Facilitated transition of company to a respected brand with a regional and national reputation. Accolades for Quills during this time include:
• Best place to get a drink in the South - Imbibe Magazine, 2011
• Best Coffee Shop in Louisville, 2012
• First Place, America’s Best Coffee House, 2015

Louisville, Kentucky Area

• Managed the original shop during the year prior to expansion
• Executed all employee hiring, scheduling, reviews, and discipline
• Managed all systems for inventory, product ordering, stocking and display
• Implemented procedures for all cash management by staff
• Set and maintained standards for customer service
• Worked all shifts on the floor regularly

Columbia, Missouri Area

• Led other baristas in one of the nation’s leading coffee roasters and retailers, and Columbia’s best coffee house in 2009 and 2010
• Contributed to organizational goal of raising Columbia coffee education and experience through creative devotion to product excellence, a trajectory that has continued since 2010

Columbia, Missouri Area

• Helped to build a church from a planting team of 10 to an established church of 150 members
• Assisted in oversight of all pastoral and administrative concerns
• Planned and led weekly services
• Wrote curriculum for small group lessons and other teaching materials
• Guided and developed a growing team of musicians and other worship leaders
• Inspired personal growth in a diverse group of people through interpersonal leadership and teaching

Columbia, Missouri Area

• Managed all front-of-house staff, inventory, scheduling and training
• Helped to create a unique local experience through outstanding customer service built on relationships (Small Business of the Year, 2005)
• Led staff in commitment to coffee, espresso and service excellence
• Maintained creative vision for premiere local arts cafe and concert venue
• Administrated arts program, which included booking musician schedule with thirty acts per month, coordinating bi-monthly gallery showings, running P.R. and promoting shows
• Curated a weekly arts newsletter for our customers, featuring provocative cultural essays

St. Louis, MO

Reported, wrote and edited for a weekly community newspaper for a summer internship while in journalism school.