As CEO, I am responsible for the overall direction of the group and lead the management team to deliver the annual business plans. I develop and implement the company’s strategic plan, drive business development, win new business, and ensure the business keeps on track with its vision. Key successes since joining the business in 1996 include:• Sustained growth across the group of 37% per annum • Developed first new house in 1998, then launched Freeman Homes division in 2003• Launch of Freeman Commercial division in 2004 • Launch of Freeman Retirement Living division in 2009 • Implemented business planning and culture project to form company values, mission and set vision for each division every year and monitor progress against agreed plans • Development of our sustainability strategy, aligned with the United Nation’s Sustainable Development Goals (SDGs) and adoption of ESG metrics • Strong, innovative leadership approaches to create an inclusive culture that celebrates our people, while fostering high performance, including an annual bonus scheme. Securing high staff retention and an excellent employer reputation.• Adopting a culture of care with our people at the core, including occupational health checks, private health insurance, monthly health and safety audits through COVAL, and membership of the Lighthouse Club• Embraced roll out of hybrid and electric company cars, zero carbon home technology, as well as timber frame closed system for property development, supporting our transition to net zero• Obtained MBA in Leading Business • Successfully transitioned from a family-run business to a family-owned business with a professional management team including NEDs.• Introduced continuous business planning for each division to ensure that the divisions perform at their optimum • Upgraded management systems to the new standards and brought in a business improvement manager to ensure that we are continually moving forward

With Taylor Woodrow I worked on some prestigious projects across the country which included Sir Norman Fosters Sea Life Centre in Birmingham, Friars Sq Shopping Centre in Alyesbury and GMEX Centre in Manchester.