Luke Griffis Email & Phone Number

Minneapolis, Minnesota, United States

● Strategically consult clients on journey mapping, email automations, email acquisition, and weekly batch campaigns which led to a 15 percent increase in revenue.● Supervise global email production and ensure campaigns launch flawlessly on time.● Manage 1 direct report and 10 cross-functional team members.● Restructure roles and tasks to increase email production efficiencies and allow the team to take on more client work at a lower cost.● Sell quarterly plans and new ideas to client and align on email strategies for upcoming quarters.● Oversee monthly billable hours to ensure projects stay on budget, and ensure all work is accurately billed to the client.● Present results, insights, and recommendations to clients at quarterly business reviews.

Minneapolis, Minnesota, United States

● Developed customer journey mapping and list segmentation for over 150 automatedcampaigns.● Retained client by growing revenue by 40 percent, and automated email sales by214 percent over 3 years.● Produced schedules and delegate tasks to marketing analysts and production team.● Oversaw and reported monthly billable hours to internal teams.● Researched market trends and made recommendations to improve email program.● Monitored deliverability and adjust deployments to ensure campaigns have stronginbox rates.● Evaluated email production and identified efficiencies to streamline processes andreduce development by 4 days.● Managed email platform migration from Bluehornet to Cordial.● Worked cross-functionally with internal teams to manage and complete client requests.

Minnetonka, Minnesota, United States

● Developed customer journey mapping and list segmentation for over 150 automatedcampaigns.● Retained client by growing revenue by 40 percent, and automated email sales by214 percent over 3 years.● Produced schedules and delegate tasks to marketing analysts and production team.● Oversaw and reported monthly billable hours to internal teams.● Researched market trends and made recommendations to improve email program.● Monitored deliverability and adjust deployments to ensure campaigns have stronginbox rates.● Evaluated email production and identified efficiencies to streamline processes andreduce development by 4 days.● Managed email platform migration from Bluehornet to Cordial.● Worked cross-functionally with internal teams to manage and complete client requests.

Minnetonka, Mn

● Created email strategy which led to a 128 percent increase in revenue in Q4.● Made translation documents for 14 different countries and languages.● Developed automated campaigns that targeted lifecycle events and maximized sales.● Provided weekly reporting to clients that provide insights into email campaignperformance.● Reviewed client approvals and ensured campaigns meet client needs prior to launch.● Built segmentation strategy and identified opportunities to target users with engagingcontent.● Submitted coding requests to development team to build htmls.● Ensured all email marketing campaigns are CASL, GDPR and CAN-SPAM compliant.

Dodgeville, Wi

● Formulated email contact strategy which led to a 13 percent increase in revenue.● Created automated retention campaigns that reengaged 10 percent of inactivesubscribers.● Managed budgets and allocated funds to campaigns that have the strongest ROI.● Forecast email volumes to ensure campaigns stay within allocated budget.● Led cross-functional teams from development to execution of digital marketingstrategy.● Presented business cases to finance and procurement to get approval forcampaigns.● Resolved and developed solutions to problems that are identified by customerservice.● Identified new touch points to segment subscribers based on customer lifecycleevents.● Produced post campaign reporting and insights for upper management.

Dodgville, Wi

● Developed personalized automated email campaigns which increased automatedemail revenue by 641 percent.● Built project briefs that outlined campaign objectives and deadlines.● Identified new touch points to segment subscribers based on customer lifecycleevents.● Partnered with creative teams to develop campaigns that align with brand strategy.● Ensured all email marketing campaigns are CASL and CAN-SPAM compliant.● Produced post campaign reporting and insights for upper management.● Optimized email marketing campaigns by testing subject lines and creativeenhancements.● Worked closely with outside agencies to develop new and innovative marketingcampaigns.

Tucson, Arizona Area

● Developed and planned the marketing strategy for email campaigns.● Managed execution for email campaigns.● Analyzed list segments, test results, and promotional lifts for email campaigns.● Reviewed, tested, and approved email campaigns before deployment.● Researched market trends and developed plans to improve customer response.● Produced reports that analyzed marketing plans and drove strategic decisionmaking.● Presented marketing campaign strategy and results to upper management.● Streamlined marketing processes to improve efficiencies within the department.● Planned layout for website homepage and developed strategy for marketingmerchandise.● Generated plans for market penetration and promotional strategies.

Tucson, Arizona Area

● Received honorable mention, and employee of the month, for best sales in thedistrict.● Assisted manager in interview and hiring process.● Managed the bank referral program for the district.● Reviewed customer credit reports, and debts, to customize loan package.● Increased bank referrals for the district to be the strongest in the region.● Managed auto loan production for entire branch.

Tucson, Arizona Area

● Received honorable mention, and employee of the month, for sales in the district.● Reviewed customer credit reports, and debts, to customize loan package.● Increased bank referrals for the district to be the strongest in the region.