Luke Hayward

Luke Hayward Email and Phone Number

Managing Director at Ultimate Activity Camps @ Ultimate Activity Camps
oxford, oxfordshire, united kingdom
Luke Hayward's Location
Greater Oxford Area, United Kingdom
Luke Hayward's Contact Details

Luke Hayward personal email

n/a

Luke Hayward phone numbers

About Luke Hayward

Managing director with marketing background who has Co-founded and grown a start up business to multi-million turnover. Involved in sale of start-up business to large group. I love building teams and systems that are aligned to clear business vision and strategy goals. Nothing makes me more content than successful business outcomes and a happy team. - experienced at complex IT system build and implementation projects - Skilled at integrating business and communication data systems - Creates a positive working environment and supports team by developing them at every opportunity

Luke Hayward's Current Company Details
Ultimate Activity Camps

Ultimate Activity Camps

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Managing Director at Ultimate Activity Camps
oxford, oxfordshire, united kingdom
Website:
ultimateactivity.co.uk
Employees:
49
Luke Hayward Work Experience Details
  • Ultimate Activity Camps
    Managing Director
    Ultimate Activity Camps Jul 2012 - Present
    Oxford, United Kingdom
    The UK's fastest growing provider of holiday day camps provider running at 40 locations across the UK and cares for over 16,000 children each year. From start-up to mature operating business, I have managed business growth through setting clear growth strategies, getting great people in the team and putting first-class business and data systems to manage volume whilst maintaining quality. Managed the business through acquisition by Dukes Education, the country's largest group of independent schools. My philosophy is to get good people, treated them well and use the best systems available.
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  • Kathmandu
    Marketing Manager
    Kathmandu Apr 2007 - Jun 2012
    Oxford, United Kingdom
    Australasia’s largest outdoor clothing and equipment retail brand, with over 100 stores worldwide and £120million turnover Delivery of retail and brand campaigns to meet business objectives, resulting in 41% like-for-like sales growth over the last three years Reduced marketing budget by 17% over three years whilst achieving sales growth and opening new stores Develop annual marketing strategy and budget to grow brand awareness, equity and sales Established UK positioning, brand USP and new flagship store design Responsible for delivery of all marketing activity including store/window POS, product support materials, advertising and media, CRM and PR Supported launch of e-commerce website and responsible for driving web traffic to grow sales by 34% in first two years Manage and develop office and store teams to ensure marketing objectives and plans are delivered in an energetic and engaging environment Supported development of overall business strategy, range selection and pricing strategy, whilst gearing the UK business for expansion Select, brief and manage external agencies including design, print and media Manage media, design and print projects in parallel to high creative standards Responsible for creating marketing KPI data systems to ensure activity is measurable, accountable and informed by meaningful data insights
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  • Kathmandu
    Campaign Manager
    Kathmandu Jan 2003 - Oct 2006
    Christchurch, New Zealand
    Responsible for NZ$2.5million spend on media, print production and DM Consistently delivered promotional campaigns which exceeded sales targets Implemented multi-channel, multi-national retail promotions and marketing campaigns to support growth from 28 to 52 stores in Australia, New Zealand and UK Plan, manage and implemented media campaigns utilising TV, radio, press and DM channels Developed creative brand and promotional advertising (print, TV and radio) campaigns in partnership with external agencies Responsible for communications and promotions for loyalty scheme members Other responsibilities included establishing and managing corporate sponsorship and budget planning Managed team of marketing executives and designers
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  • Postie Plus Group Ltd (Ppgl)
    Marketing Executive
    Postie Plus Group Ltd (Ppgl) Jun 2002 - Jan 2003
    Christchurch, New Zealand
    New Zealand fashion retail chain with over 60 stores Responsible for media bookings, TVC production, print distribution and loyalty scheme fulfilment Worked with media agency to develop TV and DM campaigns to support key retail promotions and product launches Coordinate design and print for nationwide letterbox drops of promotional brochures
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  • Text 100 Limited
    Senior Account Manager - Joe Public Relations
    Text 100 Limited 1999 - 2001
    London
    Managed team of PR executives to implement publicity campaigns for blue chip and lifestyle client base Developed and managed launch campaigns for Umbro England and Manchester United football strips and footwear, achieving extensive front page media coverage through tactical campaigns, celebrity interviews and launch events Re-launch of Vans heritage footwear range which became a fashion icon through seeding product with aspirational people and celebrities Created and implemented successful PR campaigns for specialist websites within music and technology sectors
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  • Barclay Stratton
    Senior Account Executive
    Barclay Stratton 1998 - 1999
    Trade publicity campaigns for Nescafé and Nestlé confectionery products to further expand brand reputation and market share Developed crisis and issues management for Pizza Hut, Café Rouge and Dôme restaurant chains, handling sensitive and complex key issues including GM food and food health

Luke Hayward Skills

Marketing Strategy Marketing Communications Marketing Management E Commerce Retail Integrated Marketing Public Relations Crm Direct Marketing Email Marketing Advertising Brand Management Strategy Brand Development Retail Design Affiliate Marketing Sponsorship Brand Communication Store Design Management Team Management

Luke Hayward Education Details

Frequently Asked Questions about Luke Hayward

What company does Luke Hayward work for?

Luke Hayward works for Ultimate Activity Camps

What is Luke Hayward's role at the current company?

Luke Hayward's current role is Managing Director at Ultimate Activity Camps.

What is Luke Hayward's email address?

Luke Hayward's email address is lu****@****o.co.uk

What is Luke Hayward's direct phone number?

Luke Hayward's direct phone number is +47 403 0*****

What schools did Luke Hayward attend?

Luke Hayward attended University Of Greenwich, Bishop Wordsworth Grammar School, Salisbury.

What are some of Luke Hayward's interests?

Luke Hayward has interest in Kayaking, Children, Cooking, Gardening, Live For The Outdoors Including Hiking, Politics, Environment, Education, Extensively Travelled, Family Time.

What skills is Luke Hayward known for?

Luke Hayward has skills like Marketing Strategy, Marketing Communications, Marketing Management, E Commerce, Retail, Integrated Marketing, Public Relations, Crm, Direct Marketing, Email Marketing, Advertising, Brand Management.

Who are Luke Hayward's colleagues?

Luke Hayward's colleagues are Amy Bass, Chloe Horsey, Olivia Grace Cox, Harshil Mehta, George Gillick, Emily Finch, Tim Wenmouth.

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