Luke Heffron Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

DDK Marketing provides end-to-end direct marketing solutions developed to support national or regional multi-location brands.We successfully identify active and predictive prospects and under-performing customer segments to help target your story and build your business. Our solutions include Market Strategy, Data Modeling, Creative Development, Production Management, and Mailing/Fulfillment Solutions. We combine years of experience with our custom campaign management tools to provide our customers with proven solutions and winning results.

Saratoga Springs, New York, Us

Mind Genomics has been a pioneer in developing the recombination of messaging to align with the subconscious decision motivation of prospective customers. I worked with the MGA team to help their clients understand why the decision process is critical to identify for any type of outbound market messaging. Together, we identified specific vertical markets and helped key companies realize significant growth through scientifically proven approaches to uncovering the non-conscious motivation of consumer purchase decisioning.

Wheeling, Illinois, Us

In lockstep with the CEO we created new methods to identify and develop expanded services to both retain existing customer relationships as well as forge new acquisition opportunities. This included supporting an existing industry-mature sales team as well as direct sales. Success was seen in both additional revenues with legacy clients and multiple new national account wins.Along the way, we won the SalesForce Technology Innovation award for our data-driven omni-channel mailing integration solution.

San Jose, Ca, Us

Most people know Shutterfly as a leader in personalized photo products, but there is also a growing BtoB solutions division. I was hired to help identify key vertical targets and convert consumer product offerings into business marketing solutions. The results were winning three national accounts and impacting dramatic growth within the division.

Milan, Il, Us

I created the marketing content and sales plan for a new enterprise software solution called O2.Through O2, we are provided a centralized control point for all connections within the marketing supply chain to access. Success came from securing a Fortune 100 client within the first year of the SaaS rollout.

Sussex, Wi, Us

Ten years experience in development and selling of one-to-one direct marketing for vertical industries. Emphasis on acquisition and retention strategies around data segmentation and hybrid printing. Primarily focused on insurance, automotive and casino marketing.Key clients include : MGM Resorts International, Caesars Entertainment, Ford Motor Company and Harley Davidson.

Sussex, Wi, Us

Reported to divisional President and was responsible for vertical business development of one-to-one direct mail solutions. With DVP being still fairly new to direct mail solutions, we spent a lot of time educating the market in general as well as our sales force on the value proposition of this work flow. As a result, we landed and successfully launched the first automotive acquisition campaign that exclusively utilized digital variable print.