Director, Global Strategic Consulting
Profitero+
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Luke Higgins Email & Phone Number
Director, Global Strategic Consulting
at
Profitero+
1 work email found
@panerabread.com
1 phone found area 617
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Director, Global Strategic Consulting
Location
New York City Metropolitan Area, United States, United States
Who is Luke Higgins? Overview
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Quick answer
Luke Higgins is listed as Director, Global Strategic Consulting at Profitero+, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at panerabread.com, phone signal with area code 617, and a matched LinkedIn profile for Luke Higgins.
Luke Higgins previously worked as Digital & Integrated Communications Lead at Lipton Teas And Infusions and Director, CPG Marketing at Panera Bread. Luke Higgins holds Ba (Hons), Theatre, Film & Television from University Of Leeds.
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{first}.{last}@panerabread.com
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Profile bio
About Luke Higgins
Dynamic and highly effective brand marketer with a strong record of success in creating and leading fully integrated brand and marketing campaigns with defined objectives and measurable KPIs across food, QSR, retail and sports categories. Exceptional career progression from digital specialist roles with some of Europe’s largest brands to an integrated marketing leader challenging and growing national and local brands in the USA. Reputation for driving growth through consumer experiences, brand resonance and innovation.CORE STRENGTHS & EXPERTISE• Brand Strategy & Research • Creative Execution• Integrated Brand & Content Storytelling • Media Strategy• Entrepreneurial Leadership • Partnership Strategy• Fully Integrated Marketing Campaigns • Brand Resonance• Consumer Experience & Innovation • Design Thinking WorkshopsKEY ACCOMPLISHMENTS• Led Dunkin’ Donuts’ national and international brand strategy and execution through consumer first thinking, marketing innovation and delivering fully integrated campaigns.• Led the brand pitch for Boar’s Head to help define a new culture with future foodies.• Founded and growing Boston’s hottest future-of-food conference, FOOD EDGE that brings together mature brands and exciting startups.• Grew Hill Holliday’s Innovation practice by helping food brands connect with consumers through design thinking workshops designed to identify new communication touch points and develop the brand relevance and strategy. Clients included H-E-B, Ocean Spray and Nestlé.
Listed skills include Project Management, Crm, Digital Marketing, Online Advertising, and 25 others.
Current workplace
Luke Higgins's current company
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9 roles · 8 years
Luke Higgins work experience
A career timeline built from the work history available for this profile.
Digital & Integrated Communications Lead
Current
Apr 2024 - Present
Director, Cpg Marketing
Feb 2021 - Dec 2023
Director, Brand Marketing
Modern Table is a plant-based pasta brand, a consumer product of Basic American Foods, based in Walnut Creek, CA.-Leading the new brand positioning, defining the new target consumer, and supporting the brand’s efforts to achieve the five year growth plan.-Developed and implementing new distribution strategy with specialty and conventional.
Jul 2020 - Feb 2021
Founder
Creator of Boston’s innovative future-of-food conference and network bringing together entrepreneurs and young start-ups with forward thinking mature brands. FOOD EDGE also works as a brand and partner with large corporations including Coca-Cola to help nurture and develop brands of the future.
2018 - 2021
~3 yrs
Vice President, Account Director
Initially led Dunkin’ Donuts national and international brand and marketing strategy across all touch points including TV, digital & social content. After two years, led Boar’s Head and BMW Motorrad national marketing and brand campaigns. Earned a reputation as entrepreneurial account lead chasing opportunities to help brands elevate their experience and.
Jul 2015 - Jun 2020
Senior Integrated Account Director
- Served as an integrated client consultant for the European McCann offices with focus in developing their consumer first approach, aligning their strategic decisions, and improving their integrated & digital experience.
- Led two successful, fully integrated campaigns for UK’s largest grocery chain Aldi; #AldiChallenge and Team GB and Local Hero Initiative. Both campaigns focused on creating brand relevance with a younger inspiring.
- Digital content and social lead for global rebrand of American Airlines. Ensured continuity of messaging from concept to digital creative and media tracking.
- Worked closely with Nestlé Customer Experience teams across Europe to develop new processes and methodologies for key brands looking to understand the consumer experience better.
Jul 2010 - Jul 2015
Consumer Marketing Specialist
Created a digital platform that could help map the world’s genetic makeup. This was in collaboration with iHub, a Kenyan tech hub.
Dec 2013 - Jun 2015
Filmmaker
Reigning Films
Independently established media company servicing corporate videos, short film & wedding videos.
Jun 2005 - Feb 2010
3 education records
Luke Higgins education
Ba (Hons), Theatre, Film & Television
University Of Leeds
Postgrad Cert, Integrated Marketing Communications
The Manchester Metropolitan University
Emea Academy Of The Future 2011
Mccann Worldgroup Academy
FAQ
Frequently asked questions about Luke Higgins
Quick answers generated from the profile data available on this page.
What company does Luke Higgins work for?
Luke Higgins works for Profitero+.
What is Luke Higgins's role at Profitero+?
Luke Higgins is listed as Director, Global Strategic Consulting at Profitero+.
What is Luke Higgins's email address?
AeroLeads has found 1 work email signal at @panerabread.com for Luke Higgins at Profitero+.
What is Luke Higgins's phone number?
AeroLeads has found 1 phone signal(s) with area code 617 for Luke Higgins at Profitero+.
Where is Luke Higgins based?
Luke Higgins is based in New York City Metropolitan Area, United States, United States while working with Profitero+.
What companies has Luke Higgins worked for?
Luke Higgins has worked for Profitero+, Lipton Teas And Infusions, Panera Bread, Modern Table, and Food Edge.
How can I contact Luke Higgins?
You can use AeroLeads to view verified contact signals for Luke Higgins at Profitero+, including work email, phone, and LinkedIn data when available.
What schools did Luke Higgins attend?
Luke Higgins holds Ba (Hons), Theatre, Film & Television from University Of Leeds.
What skills is Luke Higgins known for?
Luke Higgins is listed with skills including Project Management, Crm, Digital Marketing, Online Advertising, Advertising, Digital Strategy, Management Consulting, and Marketing Communications.
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