Luke Hobbs Email & Phone Number

Australia

Sydney, New South Wales, Australia

Riverina Fresh is a 100% Australian owned dairy producer and foodservice distributor producing premium milk and dairy products in Wagga Wagga. They have a broad route to market across NSW, VIC & ACT covering all channels i.e. OOH, Foodservice, Retail, Industrial & Distributors. We're known for our milk quality, and this makes us the perfect milk for coffee.I am a member of the SNR Leadership Team & my role as the Head of Sales is to set channel growth objectives and the associated sales / marketing execution strategies to deliver the plan. I lead the sales and customer service functions across the business who support over 4,000+ customers & 450 products delivered via direct multi drop per week inhouse logistics. As the dairy industry has evolved, Riverina Fresh now operate as a direct end to end foodservice distribution business with in-house multi drop per week logistics in both the Sydney and Melbourne metro markets. Our team is now 180 strong

Sydney, New South Wales, Australia

Hoshizaki Lancer is a world leader in Draught Beer, Soft Drink, and Frozen Beverage Dispensing systems as well as Ice Machines and Professional Food Service Refrigeration products. For over 50 years, Hoshizaki Lancer has been working with Australian venues to provide the upmost service and quality products. I'm a member of the ANZ leadership team, reporting directly to the managing director. I had primary responsibility over the Beer business unit P&L, channel strategy & team leadership spanning sales, category management, marketing & customer service teams across a complex route to market that included - breweries, bottlers, national key accounts, distributors, partnerships via Service & installation state providers and the general market across ANZ.

Sydney, Australia

A direct senior customer management role. Responsible for driving growth within CUB’s largest retail customer across a broad portfolio of Craft & Non Alc Beer, Cider, Spirits, Premix & Seltzers products. Key Achievements: • Leading the F20 customer range review process for CUB across multiple categories & customer buyers was a major highlight for me. Ensuring that our proposals were supported with real tangible category insights & all proposals were supported with full year amplification program commitments. This approach resulted in significant national ranging of our big bets especially across craft beer and cider.• Step changing the commercial planning of categories through implementing NEW systems and processes that allowed for full year price, promotional & amplification plans across all categories. This holistic view enabled strong ROI decision making when entering into complex negotiations. • Supporting the implementation of a craft team national council with my peers to better align our GTM plans across all channel verticals. Enhancing communication, collaboration & sharing of best practice across the group. • Customer negotiations completed included trading terms, NPD ranging, ATL / TTL / BTL marketing programs.

Sydney, Australia

Coke Vending is Australia’s largest unattended retail business with up to 25,000 stores. As the head of sales for Coke Vending @ Amatil, I ensured that we acted like retailers! Reporting directly to the General Manager - Direct to Consumer, I was responsible for the strategic development & implementation of our beverage and snack vending channel, customer & marketing plans. Key Achievements • Daily safety leadership resulting in a zero harm year & improved team safety ownership. • I successfully transitioned all 5 state operations into national sales centre of excellence teams.• I re-designed the new business strategy i.e. the selling approach, reporting, COA, CAPEX & CRM.• We doubled the largest vending customer by strategically winning their snack business = $15M. • We successfully implemented 30 new next generation vending machine solutions into the market, enabling basket transactions, cloud-based consumer promotions for the first time ever & a business case approval for further investment.

Sydney, Australia

My primary role as the NSW/ACT General Manager was to sustainably grow our Revenue to EBIT returns across the combined businesses >20k customers. In addition I developed a safe and engaging work environment for my team of >100 to thrive and enjoy what they did everyday! Key Achievements • Delivered Vending FY EBIT growth results +6% vs. Budget / +33% vs. LY. • Delivered Neverfail FY EBIT growth results +4% vs. Budget / +11% vs. LY. • I achieved the highest performance review rating available of outstanding in 2016. • Daily safety leadership resulting in a zero harm year & improved team safety ownership.• Delivered +10% enhancement to channel KPI execution metrics, during a complex transformation. • $100M P&L Ownership - State budgeting/forecasting across total P&L incl. delivery & operations.

Sydney, Australia

In this role I reported to the Director - At Work & my role was to operationalize strategy! As a critical enabler of our 3 year strategic transformation plan. I delivered results by owning 3 key areas: Integrated Activity Planning, People Capability Programs & Sales Operations I.e CRM system and process improvement. I personally led the design and implementation of global leading sales tools, training programs & insight software. Key Achievements • Developed matrix communication routines to improve collaboration across all channels & teams.• I step changed core competence of our district managers +80% via national capability program.• Re-engineered incentive programs Incl. comms, mechanics, targets & tracking = +5% FY profit.• I rolled out nationally a next generation sales operating system, enhancing the customer exp. • National channel capacity planning responsibilities, requiring strategic decision making & stakeholder management to ensure effective integrated activity plans were delivered.

Sydney, Australia

I loved working within the Alcohol & Coffee division of Amatil & had the privilege of selling an amazing total beverage portfolio of amazing brands including(but not limited to): Peroni Nastro Azzurro, Miller Genuine Draft, Coors, Bluetongue, Yenda, Jim Beam, Canadian Club, Makers Mark, Remy Martin, Piper Heidsieck, Absolute, Grinders & Coca-Cola just to name a few. As a business we experienced considerable change in my time as more acquisitions were completed in order to deliver a total beverage portfolio to our customers. I was part of the successful integration of the Pacific Beverages beer company, Maxxium Australia & Grinders Coffee into Amatil.Key Achievements • My team & I secured >100 NEW & At Risk 3-5 yr trading term customer agreements >$50M Rev. • Project team & I achieved global recognition for best practice product launch aka Coke Zero. • I delivered a +4% revenue growth in 2011 within my “State Key Account Portfolio” which included our strategic liquor wholesale partners + various NSW independent liquor banner/buying groups (>800 retail stores) via aligned joint business plans.• I implemented a "Business Development Executive" sales competency framework for my team, outlining current competence vs. defined benchmarks, allowing the creation of a targeted individual development plan driving speed to competence.

Sydney Metro

I worked across all channels within the NSW sales team in order to enhance sales force effectiveness & business development. This role had a mix of territory management, team leadership & HUNTING for new business. This this role developed my cold call, sales ability, negotiation, account management and action management skills. Key Achievements • I was awarded Business Development Manager of the year in 2007. • I Re-negotiated 25/27, On Premise venue beverage contracts & first pour agreements. • I secured my new business revenue budget within first 6 months of 2007, I reset stretch goals and achieved an addition 25% growth in H2.• Grew Makers Mark & Canadian Club market share in retail off premise by 150% in 2007! • District Sales Manager (2IC) – lead change management programs delivered to the team. • Multi Site Operator Account Management - including action oriented business reviews / joint business plan creations.