* Created Scale Insights, a SaaS solution to help brand owners on Amazon scale their sales using rule-based AI and advanced analytics.* Active clients with $27 billion in revenue, analyzed over 2.2 billion advertising data points and performed over 705 million optimization operations.* Helped thousands of brand owners scale their businesses worldwide, including in the USA, Canada, Mexico, the UK, Germany, France, Spain, Italy, the Netherlands, Japan, Singapore, and Australia.

• Analyse market trends, decipher demands, identify barriers to entry, spot opportunities for growth, and formulate winning strategies.• Establish business processes, integrate strategic direction, mitigate business risk and improve operational efficiency.• Lead and empower online team of 10 executives across 7 countries to maximize performance and take on additional responsibilities.• Analyse financial metrics and P&L. Shape strategies to drive sales, increase profit margin, maximize cashflow, reduce cost and minimize cash conversion cycle.• Conduct macro analysis for over 20,000 products in Sports, Homeware, Arts & Crafts niche. Identify untapped products with over 35% profit margin and potential to sell over 50,000 units per annum.• Ensure compliance with intellectual laws, USA laws and regulations, and Amazon policies.Significant Highlights• Developed 19 products and launched 3 brands in the USA market in less than 2 years. Generated 5 million SGD in 3 years from scratch on Amazon.com.• Conceptualized and established processes for market analysis, product development, sourcing, quality assurance, logistics, sales & marketing strategy, and customer service.• Self-learnt ASP.NET Core and developed web-based tool in 4 months to drive traffic, generate sales analytics and forecast inventory. New tool automates traffic optimization based on customizable rule set, without loss in granular campaign control or quality, and eliminates manual keyword management. Reduced advertising cost by 82% and increased in-stock rate to 100%.• Enhanced restock process, negotiated with suppliers, and partnered with specialized freight forwarders. Reduced cash conversion cycle by 66%, restock cost by 50% and restock time by 10%. Reduced initial production cost from 50% to 5%, and deferred freight payment until 2 weeks after delivery of stocks.• Partnered and negotiated with different currency exchange payment services. Reduced processing fees from 2.5% to 0.5%.

• Created compelling direct response marketing campaigns. Drove traffic for potential offers using Facebook PPC, Bing and PPV.• Increased business visibility by reducing customer acquisition cost with A/B tests, then scaling profitable ads after analysing traffic P&L.• Maximized profit margin by formulating sales conversion strategies, automate follow up to increase customer buying frequency, and upsell to increase customer lifetime value.Significant Highlights• Sold over 1 million USD worth of products and services across over 10 companies.• Built sales funnel for first Facebook campaign. Spent $2,300 USD in ads and generated $40,000 USD profits.• Drove traffic to live events in 6 countries. Generated over 10,000 leads and over 1,000 attendees.• Invited as guest speaker in over 10 business training events across 5 countries, ranging from 20 to 100 audiences.

• Evaluated development processes continuously and implemented action plans to permanently improve development efficiency.• Managed projects schedule spanning over 2 years. Led software team through development life cycle to complete projects on time.• Enhanced software quality with unit tests, static code analysis, cyclomatic complexity analysis, code coverage analysis, and refactoring.Significant Highlights• Conceptualized and pioneered continuous integration process, resulting in automated software testing and code metrics generation. Reduced development overhead, software bugs, and mitigated deployment risk across development teams.• Researched feasible models of software configuration management to improve deployment reliability. Formulated and standardized process for software engineers.

• Developed MMORPG (Massive Multiplayer Online Role-Playing Game), ‘Romance of Three Kingdoms Online’ with C++.