Experienced marketing professional specialising in data driven B2B marketing. A vast range of expertise including:Lead generation to support proactive sales teams including optimising websites, targetted B2B e-mail marketing, exhibitions and data mining internal data sources.Brand marketing including website design and management, literature design, trade advertising and trademark policing.Database management - CRM systems, sales data and generating prospect lists from internal & external data.Sales support - supporting both national and local sales teams through regular campaigns to reinforce sales message, design and supply of literature and product samples for promotions, presenting at management meetings & sales conferences, liaising with international suppliers to improve promotion of products, local initiatives and customer support.Customer retention initiatives including weekly retention campaigns and lapsed customer campaigns.
Listed skills include Marketing Communications, Project Planning, Delivering Results, B2B, and 29 others.