B2B Marketing Executive
Current- Creation and execution of email campaigns to drive leads, conversion and customer retention across multiple B2B customer segments.
- Identification of target audience and growth of email database and knowledge of how to segment DotDigital emails.
- Upgrade email templates using graphics, personalisation, and advanced features.
- Ensure email communications follow industry guidelines and best practice.
- Contribute to running and managing content on Group website using CMS system
- Analysis of campaign performance, seek improvement and observe trends and insights.