B2B Marketing Executive
Current• Creation and execution of email campaigns to drive leads, conversion and customer retention across multiple B2B customer segments.• Identification of target audience and growth of email database and knowledge of how to segment DotDigital emails.• Upgrade email templates using graphics, personalisation, and advanced features.• Ensure email communications follow industry guidelines and best practice.• Contribute to running and managing content on Group website using CMS system •Analysis of campaign performance, seek improvement and observe trends and insights.• Implement email marketing best practice to drive open, click and response rates.• Reporting of campaign effectiveness and return on investment and provision of weekly, monthly, and quarterly results.• Preparation of monthly board reports.• Support the Head of Sales & Marketing and the Events team in the successful delivery of the Moneyfacts annual Awards and Forums.• Analyse SEO and Google Analytics to help improve performance for the group site and the Sales department. • Managing social media channels including X and LinkedIn.• Monitor and optimise campaign performance, making data-driven recommendations for improvement.
