Luke Mcfarlane Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Provide leadership and direction to the direct & independent agency sales team.Develop and nurture strong client relationships in market.Coach and mentor team members to enhance their sales skills and productknowledge.Consistently over achieve on sales targets, ensuring there is always YOY growth.Conduct regular performance reviews and provide feedback.

Sydney, Australia

• Coach, mentor and manage the sales team in providing effective and accountable advertising solutions for both new and existing clients.• Responsible for all revenue generated locally by the team including interstate (national) bookings.• Develop sales team skills according to their needs and desired career growth.• Maintain strong business relationships with business leaders & clients.• Find and develop talent from the market place.• Induction of new starters demonstrating our sales philosophy, the ARN Way.

Sydney

The Australian Radio Network is the home of 25-54 year olds. These confident, settled individuals are part of a large adult community who grew up with radio and use it as part of their daily lives for a range of reasons. The content ARN brands deliver is targeted to connect to these 25-54 year olds on an emotional level across a range of platforms– evoking great memories from the past & creating new ones for today. They enjoy using technology and social media on a regular basis and are at a key purchasing time in their lives.Australia’s 25-54 year olds are Australia’s largest spending consumer demographic, not only on disposable income purchases – but due to their life stage some of their biggest purchases are being made during this time too – including houses, cars and travel.For more information on potential brand alignment with any of ARN’s 12 stations nationally or KIIS1065, WS FM101.7 & The Edge 96.1 in Sydney, please email me at lukemcfarlane@arn.com.au

Sydney, Australia

Developing, pitching and activating strategic media recommendations. Working closely with the Integration, Content, Digital, Creative and Event Teams, to develop and implement brief specific multi platform campaigns. Delivering measurable, successful outcomes to a varied client base via radio, sponsorship, digital, social media and experiential opportunities. Building and maintaining strong relationships with both internal and external stakeholders. Continually and pro-actively developing knowledge and expertise of both products and industries, including marketing expertise, business knowledge, researching tools and techniques, and the competitive environment. Maximising revenue opportunities by effectively leveraging internal platforms. Providing exceptional service to a diverse client base. Delivering and over achieving on personal revenue targets.

Pyrmont

• Manage an existing portfolio of clients.• Source new business through prospecting.• Achieve monthly, quarterly and annual budgets.• Create partnership/sponsorship opportunities utilizing the key programming available nationally.• Create incremental revenue streams for existing clients by working closely with the strategy team.• 10 face to face meetings per week with both existing and new businesses.• Keep reporting up to date including forecasting, YOY business and sales logs.• Build compelling sales proposals highlighting client needs and benefits.• Strong knowledge of sales tools including Ad Views, Prospector, Nielsen etc.

Pyrmont

• Manage The Sun-Herald advertising budget across the weekly publication.• Achieve budget each week, month and year.• Project manage any incremental advertising projects/magazines that happen throughout the year e.g. ARIA Magazine, Game On, Xmas In The City.• Drive the sales teams to assist in hitting budget. Assist with sales proposals where needed.• Face To Face meetings with key advertising clients.• Liaise with editorial regarding new ideas, layouts, special reports etc.• Present The Sun-Herald to any new prospects.• Sales and share reports for Sun-Herald.• Continue to build my internal profile across the sales floor in both print and digital advertising.

Pyrmont

• Assist Account Managers for both Sydney Morning Herald & The Age Traveller sections.• Maintain existing relationships and continue to build new business for the travel lift outs.• Manage both SMH & The Age Traveller layouts, keeping them updated for the forward 2 months.• Liaise with editorial regarding upcoming stories or special reports and building the layout for the editors.• Keeping the bookings and admin side of things up to date. Assisting with any client queries I receive via phone or email.• Complete required courses to assist in my learning and development.• Liaise with Agency, FIS and interstate reps, informing them of availabilities and upcoming stories within Traveller.• Stand in for an absent account manager for 3 months.• Assisting with Sun Herald Travel when needed.

Education record

Education record