Luke Nicholson Email and Phone Number

Exposure Ninja is dynamic and innovative online marketing company. I manage the Content Marketing Team, which specialises in content marketing and outreach strategies. We build backlinks, boost rankings and increase traffic for UK-based and US-based businesses and eCommerce websites. Our clients range from local dentists and beauticians to international cruise companies and eCommerce brands.My achievements at Exposure Ninja include the following:• Overseeing the content marketing campaigns of over 100 businesses.• Consistently hitting and exceeding my department's financial targets.• Managing a team of 16 content marketers, content strategists and copywriters. • Earning national coverage for my clients, including features in the Guardian, the Telegraph, the Mirror, and the BBC.• Personally running a PR campaign for an online eCommerce retailer that increased traffic by 1,340% and revenue by 14,374% in one year.• Growing a website from 3k weekly sales to 175k weekly sales. • Launching an Editorial Department (including designing processes and a training plan).• Launching an Account Management Department that was profitable from launch and improved client retention by 10%. As Content Marketing Manager, I am responsible for:• Development of competitive Digital PR Outreach, Blogger Outreach and Content Marketing strategies.• Development of work processes and task lists for the Content Marketing, and improving workflow efficiency.• Development of in-house PR and Content Marketing training for my team. My training materials cover a range of digital marketing skills. • Building relationships with editors, journalists and bloggers to create an ongoing network of press contacts.• Analysing competitor backlinks to identify trends and build natural client backlink profiles using Moz, Majestic, SEMRush and other tools.• Creating content, including written articles, infographics and video scripts.• Recruiting and training new Digital PR Specialists.

"Luke improved traffic by 1,340% and revenue by 14,374% compared to our previous year. We can't do paid ads in our industry, so SEO was our only source of traffic. I'd given up on the site and gave it to EN as a last punt". -satisfied eCommerce clientI'm the main point of contact for businesses working with Exposure Ninja, along with my dedicated team of Account Managers. I work with clients and our SEO, PR, web development, social media, and PPC departments to make sure that the businesses on our books are getting as many customers through the internet as is humanly possible. My responsibilities include the following:- Ensuring that each department delivers the best quality work for their respective clients.- Improving processes and best practices within the departments.- Working cross department with the PR, Strategy, SEO, Social Media, and PPC departments.- Hiring and developing new staff.- Training of new staff, current staff, and improving training processes.- Developing competitive digital PR outreach and blogger outreach strategies.- Analysing competitor backlinks to identify trends & build each client's backlink profile.- Building relationships with editors and bloggers to create an ongoing network of press contacts.- Content creation of written articles and infographics, identifying strong angles & trending topics.- Placing sponsored content on relevant websites.- Helping Exposure Ninja achieve its long-term goal of becoming the world's best marketing company for small-to-medium enterprises by 2018.I'm proficient with a range of SEO tools including SEMRush, Majestic, Raven Tools, Google Analytics, BuzzSumo etc.

"Luke improved traffic by 1340% and revenue by 14,374% compared to our previous year. We can't do paid ads in our industry, so SEO was our only source of traffic. I'd given up on the site and gave it to EN as a last punt". -satisfied eCommerce clientI work closely with clients and our SEO, PR, web development and PPC departments to make sure that the businesses on our books are getting as many customers through the internet as is humanly possible. My responsibilities include the following:- Ensuring that each department delivers the best quality work for their respective clients.- Improving processes and best practices within the departments.- Working cross department with the PR, Strategy, SEO, Social Media, and PPC departments.- Hiring and developing new staff.- Training of new staff, current staff, and improving training processes.- Developing competitive digital PR outreach and blogger outreach strategies.- Analysing competitor backlinks to identify trends & build each client's backlink profile.- Building relationships with editors and bloggers to create an ongoing network of press contacts.- Content creation of written articles and infographics, identifying strong angles & trending topics.- Placing sponsored content on relevant websites.- Helping Exposure Ninja achieve its long-term goal of becoming the world's best marketing company for small-to-medium enterprises by 2018.I'm proficient with a range of tools including Moz, Google Webmaster Tools, Google Analytics, BuzzSumo, BuzzStream, etc.

As Deputy Manager of Digital PR, I ensure the quality of the copy produced by 20 bloggers and 3 copywriters. I lead a team of 5 digital PR specialists and manage 2 subeditors. My responsibilities include the following:- Ensuring my team deliver the best quality work for their respective clients.- Improving processes and best practices within the department.- Working cross department with the Strategy, SEO, Social Media, and PPC departments.- Hiring and developing new staff.- Training of new staff, current staff, and improving training processes.- Developing competitive digital PR outreach and blogger outreach strategies.- Analysing competitor backlinks to identify trends & build client backlink profile.- Building relationships with editors and bloggers to create an ongoing network of press contacts.- Content creation of written articles and infographics, identifying strong angles & trending topics.- lacing sponsored content on relevant websites.- Helping Exposure Ninja achieve its long-term goal of becoming the world's best marketing company for Small-to-Medium Enterprises by 2018.I'm proficient with a range of tools including Moz, Google Webmaster Tools, Google Analytics, BuzzSumo, BuzzStream, etc.