Enabled the organizational-wide transformation towards a unified operations model and business culture as the creative leader and strategic voice behind a newly-launched production unit. Created a five-year brand strategy and built a high-performance team focused on propelling rapid growth through authentic customer stories.o Ignited the vision for this team and drove strategy for customized, effective storytelling. o Built policy and processes: procurement, brand guidelines, project tracking and reporting.o Worked with other global in-house agencies to guide creative vision and messaging o Standardized story telling methods with common briefs, boards and accountable agile workflows.o Ensured quality and consistency with brand’s vision and voice.o Structured the team to value and invigorate everyone so that creativity blossoms.Creative Director of films that drive the One Cisco narrativeo Research, script and conduct or host interviews to ensure the best story is told.o Direct and produce the filming, from soup to nuts, in tandem with freelance crews or peers.o Direct and edit films, ensuring that the story telling is brought to life better than imagined and with imagination that moves audiences.o Strengthened partnerships with key stakeholders and the organization’s Chief Operating Officer to devise innovative storytelling strategies, amplifying successes with key brand partners such as NBC Sports, McLaren Automotive, and FIFA. - Secured new business as the official network infrastructure provider of the 2026 World Cup following the success of the 2023 Women’s World Cup film.o Engaged global audiences across digital and event platforms, including the brand’s website, keynote speeches, and company-wide meetings, earning the trust and respect of industry leaders, internal stakeholders, and core customer segments.

Established the company’s first in-house global creative studio, leading a team of 30 producers and 300 contract employees to produce more than 500 films annually. Directly influenced sales and marketing initiatives across three global regions, positioning the enterprise as a leader in partner engagement through innovative, high-quality storytelling.o Developed and managed global production and postproduction with an agile, resilient Cisco-specific workflow, and evolving resource needs to support sales, align to Cisco’s vision and voice.o My leadership focused on custom processes and remarkable people to foster creative trust.o Developed dynamic business plans to match the studio’s growth and Cisco’s business.o Developed the studio’s operational framework and growth plan, building 20 edit suites, four globally-distributed studios, and bespoke production and post-production workflows to ensure consistent quality and efficiency at scale.o Implemented region-specific cinematography standards, promoting project ownership among global creatives while ensuring alignment with Cisco’s brand voice and available resources.o Assigned and managed the global project pipeline for creatives.Creative Director of Cisco Brand Level Films o Personally guided the creative direction of 30-40 brand level films annually, empowering multi-disciplinary teams to create high-touch projects building emotionally connections between diverse audiences and the brand’s core values.o Produced the full cycle from strategic brief, ideation and scripting to finishing and conforming.o Passionate, untiring attitude for quality, innovation and evoking emotion.

Promotes online brand as a swimming influencer and community leader, developing an engaged audiences through regular updates, entertaining and informative content, and a passion for the sport.o Promote the sport and engage fans through entertaining and informative content.o Research, host and edit weekly podcasts with the world’s best swimmers and coaches, 250k downloads on all platforms.o Create daily short stories with average 150K views.o Achieved over 65M views during the Paris 2024 Olympics, maintaining social media engagement above 8%.o I am proud of the impact our work has had on the swimming community.

Founded and led a boutique production house, owning the end-to-end development of compelling documentary features. Directs production across international sites including Malta, Dubai, Cuba, New Zealand, and the Caribbean, crafting stories centering social, education, and environmental messaging.The work focuses on a portraying critical glimpse of ourselves, our past and our environment. - Founded a boutique creative production house. Lead on all aspects of production, developing proposals, budgets and treatment, managing internal and external resources and clients, directing talent and crew, editing script and content, managing review cycles and deployment. - Crafted a compelling feature film “Forward Ever: The Killing of a Revolution”, the story of the 1979 Grenada revolution, the assassination of Prime Minister Maurice Bishop, and the events’ fallout 30 years later – earned placement in numerous global film festivals, features in the Washington Post, and enduring artistic impact.- Creative director of social, educational and environmental documentaries for film festivals and broadcast. Work includes feature length films for festival airing, pilot programs for Governmental institutions and corporate success stories and executive messaging. Global filming from Malta and Dubai to Cuba and New Zealand. Told stories with Henry Kissinger and Nancy Pelosi to Prince William and Pope Francis. Subjects from the US Invasion of Grenada to the natural wonders of the Caribbean. Films have been aired at festivals in Toronto, LA, Cannes.

Drove the creative planning, production, and on-site direction of professional-grade films on behalf of key clients across industries, consistently exceeding delivery expectations with a 30%+ margin.- Produced and directed Tier 1 films: secured crew, talent and equipment according to budget and treatment, managed client and staff, kept project above expectations on production value, within the intended strategy, under budget and on time. - Developed proposals, defined budgets and met with prospective clients. Lead and facilitated meetings, identified technical needs and specifications. - Expertise: strategic planning, budgeting, organization of resources. Ability to lead multiple projects and deliver with a 30%+ margin.

Built and developed the Science Communication Unit for the country’s Ministry of Science from the ground up, leading all aspects of budget planning, staff recruitment, production strategy, and technology acquisition while owning the creative development of all associated multimedia productions. Established the division’s audio visual archive, creating an accessible resource for historical science and technology activities across the Caribbean - Determined and administered budget, human resource and equipment needs. Supervised and managed the Unit’s staff and external contracts. Planned annual schedules of activities and responsibilities for the Unit. Advised on and coordinated all production equipment purchases. - Creative director of all audio-visual services: managing all multimedia productions whether in house or externally produced. Directed and produced an original major television series annually. - Developed an audiovisual archive of Science and Technology activities in Trinidad and Tobago and the Caribbean.