I'm a communication-first marketing and public relations professional. I've worked with some of Indy's revered hospitality leaders, supporting the legacy of organizations such as Meridian Hills Country Club and the Wolfpack Restaurant Group, and I've enabled growth in beloved gems like Hillcrest Country Club and the Indiana Peony Festival.Previously working as Creative Director at MTCHBX, a strategic communication firm, I learned to lead teams of creatives and advise business owners and leaders in marketing communication strategy. I also contributed to national-scale campaigns in rapidly changing industries like healthcare technology.Since 2020, I've been deeply involved in Indy's luxury hospitality arena, now serving Midwestern cultural keystones and spreading innovative practices in private clubs. I've also contributed work to an array of nonprofits and government initiatives with missions to encourage community enrichment and support local business in the Indianapolis metropolitan area.
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Founder & Lead TacticianLance Tactics Aug 2024 - PresentIndiana, United States- Create custom marketing, advertising, and sales solutions for Indiana-based luxury hospitality organizations and private clubs, abiding by regulations for 501(c)(7) advertising- Educate luxury hospitality professionals with free digital content -
Creative DirectorMtchbx Mar 2023 - Aug 2024Indianapolis, Indiana, United States- Led creative teams, ideating and executing healthcare, tech, and hospitality industry campaigns- Rebuilt sales pipelines and trained internal teams for high-ticket sales, earning 237:1 ROAS- Wrote and designed email marketing content earning open rates of + 66% and consistent CTRs of + 4.5% across client accounts in the hospitality and tourism industry- Created digital advertisements with 400% lower than average CPC for the hospitality industry- Contributed integrally to 45% rate of company growth in 2023- Coordinated national press and local TV news placements for multiple restaurant openings -
Strategic Communication AssistantMtchbx May 2022 - Mar 2023Indianapolis, Indiana, United States- Managed and created content for social media accounts, working directly with founders and CEOs of client organizations to brand multiple legacy restaurant concepts and two pilot concepts- Audited client communication channels/ tactics and drafted crisis communication plans- Wireframed and designed websites, updating sites regularly- Prospected clients and assisted service agreement negotiations -
Speaker'S Lab TutorButler University College Of Communication Aug 2021 - Dec 2021Indianapolis, Indiana, United States
Luke Payton Education Details
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3.93/ 4.00
Frequently Asked Questions about Luke Payton
What company does Luke Payton work for?
Luke Payton works for Lance Tactics
What is Luke Payton's role at the current company?
Luke Payton's current role is Founder & Lead Tactician at Lance Tactics.
What schools did Luke Payton attend?
Luke Payton attended Butler University.
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