With over 27 years of international experience in media and public relations, Luke is a trusted advisor and partner for global brands and organisations. He is the founder and managing director of Cape Public Relations, a leading Australian PR agency that delivers innovative, effective, and measurable communications solutions for clients. He is also a senior media trainer at Spokesperson Media Training, where he empowers corporate, industry, and government leaders to face the media with confidence and clarity.Luke's career began as a news analyst for AAP and Reuters, and then he moved to London, where he led PR campaigns and media management for PwC, Roche, and other multinationals. He won the IPRA Golden Award for the Best International PR Programme for his work with the European Plastics Industry. He returned to Australia in 2005 and established Cape PR and Spokesperson Media Training, where he leverages his extensive knowledge and skills in media relations, communications strategy, stakeholder relations, and technology and B2B PR. He has led public relations programs for The Economist, Agoda, and BT Group. His mission is to help clients achieve their communications goals and enhance their reputation and visibility in the market.