Luke Williams Email & Phone Number

Toronto, Ontario, Ca

Digital lead responsible for driving MQLs and orchestrating digital growth through demand generation & demand capture campaigns. Led cross-functional teams in executing comprehensive growth marketing initiatives.- Developed and executed a strategic marketing plan focusing on demand generation & demand capture, creating significant MQL lift.- Spearheaded the redesign and optimization of commonsku website, leading to a 20% increase in traffic, 15% increase in time-on-page, and a 20% increase CVR.- Planned & executed targeted email strategies for Leads, MALs & MQLs, achieving a 10% improvement in open rates and 2% increase in CTR to a database of 4000+ recipients.-Implemented a test-and-learn approach to personalize website & email campaigns, launching 40+ experiments that resulted in a 94% lift in conversions and improved overall campaign performance.

Oversaw the launch & management of all paid media, paid social, and SEO initiatives across 12+ retail, B2B & SaaS companies.- Lead manager & decision maker for media accounts with multi-million dollar budgets. Optimized towards dynamic KPIs across marketing funnels.- Developed, executed, and evaluated B2B and B2C media plans, with a focus on digital media.- Mentored/supervised teammates to set up and monitor campaign performance.- Attended & chaired weekly & quarterly performance reviews with executives.- Pioneered the overhaul of the campaign's QA process.

Toronto, On, Ca

Lead strategist of marketing initiatives. Responsible for all digital media projects and brand communications.- Championed rebranding of campbrain.com website. Developed website strategy and key growth drivers. Liaison between creatives and stakeholders.- Established blogging program; entered all web copy into WordPress and implemented Yoast SEO plugin to make posts as search engine friendly as possible. Blog traffic increased by 100% year over year.- Optimized and managed Google AdWords & Microsoft Advertising accounts with an annual $25,000 budget.- Track growth on a weekly basis using Google Analytics to determine ROI for lead generation and social media campaigns.- Crafted and scheduled timely, engaging social media posts for Facebook, Twitter, Instagram and LinkedIn using Hootsuite. 500+ cumulative posts.- Conceptualize, plan and A/B test email campaigns using MailChimp for 2,000+ recipients.- Lead event coordinator of the annual BRAINSTORM user conference, with 140+ guests, 40+ staff and a $60,000 budget.- Brainstorm and execute marketing proposals, editorial calendars and campaign ideas for projects.

Toronto, On, Ca

- Managed a portfolio of 60 clients.- Successfully launched 250 client sites.- The 'go-to person' for all client needs.- Quickly able to build a rapport with clients.- Developed strategies to ensure client success.- Proactively identify client issues and provide solutions.

Toronto, On, Ca

- Build loyal clientele through warm, friendly attitude. - Quickly and efficiently identify and solve client issues on the fly.- Able to figure out what a client needs and effectively communicate the issue to the appropriate channel.- Worked extensively in T-SQL, Microsoft Access, and Jaspersoft to build client reports.

Gilbert, Az, Us

- Averaged $45/hour in sales, in the 93rd percentile of Ghost Armor associates average sales.- Created attractive merchandise displays with strategic product placement.

Bachelor Of Commerce (Bcom), Accounting (Cpa Stream)

International Business