• Develop and execute content calendars, increase brand awareness and drive user engagement through creative campaigns• Monitor and analyze social KPIs, providing insights to optimize campaign performance and enhance audience engagement, use these insights to generate reports

• Graphic Design• Video Editing• Photography• Social Media Management/Direction

• 100k+ followers• 130 million+ views• 22 million+ monthly impressions• All organic growth• Founded a Christian design and clothing brand demonstrating expertise in entrepreneurship, content creation, community engagement, and social media strategy• Designed, printed, and marketed apparel Instagram: @sweeter.brand

• Developed and executed content calendars, increased brand awareness and drove user engagement through creative campaigns on Instagram and TikTok• Completed a comprehensive summer-long marketing campaign project from concept to execution, including market research, strategy development, and creative direction, presenting the final campaign to the Sun Bum executive board• Worked with brand, creative, and the digital marketing team on this project • Monitored and analyzed social KPIs, providing insights to optimize campaign performance and enhance audience engagement•Attended 1 on 1 professional development meetings to broaden knowledge•Assisted in general office tasks and office upkeep

Participate in multiple professional, philanthropic, and brotherhood events to further advance the organization’s community and personal growth goals. Successfully designed and produced eight different merchandise drops throughout the year, overseeing concept development, design creation and product release.

Participate in multiple professional, philanthropic, and brotherhood events to further advance the organization’s community and personal growth goals

• Organize independent events, develop meaningful relationships, and foster close bond across brotherhood • Participate in multiple professional, philanthropic, and brotherhood events to further advance the organization’s community and personal growth goals

• Design and create cohesive branding, content, and sales messaging, understand content creation process, and execute monthly content calendars• Target multiple client's audiences effectively through organic social strategies• Worked with brands such as Dr. Martens, Bioelements, Land.com, Pivo, and Vionic Shoes

While working at LifeWalker I was in charge of designing retail and business to business brochures, product user guides, and retail packaging using Adobe InDesign, Photoshop, and Illustrator. In doing this, I helped customers better understand the benefits of LifeWalker's products and how they are safely used on a day-to-day basis. I was also in charge of content creation for their website using Wix, taking product photos, and creating customer video presentations using Final Cut Pro. These customer video presentations have gained over 100,000 views and brought in over 13,000 new users to the website I developed.