Responsible for sourcing, coordinating, and overseeing daily local, national, and international media and public relations for the Charleston Area Convention and Visitors Bureau, also known as Explore Charleston. Through the Destination Marketing and Management Organization which represents over 800 different local businesses, I work in the promotion and marketing of visitation and tourism for the greater Charleston area which includes the regional municipalities of Kiawah Island, Mount Pleasant, North Charleston, Seabrook Island, Sullivan's Island, the Isle of Palms and Charleston County via media and public relations efforts.I have cultivated strong relationships with local and national media outlets, securing high-level placements in print, broadcast, and online media. Some notable earned media has appeared in outlets like National Geographic, Southern Living, Conde Nast Traveler. I also managed media inquiries and coordinated interviews to ensure consistent and positive messaging. I am also responsible for overseeing analytics and PR performance tracking media coverage through platforms like Meltwater, Cision, and Muckrack to provide detailed reports to stakeholders. I also have experience working with Social Media Influencers and Content Creators to create itineraries and story-telling opportunities that promote the overall image and perception of the Greater Charleston Area.Examples of Earned Media Coverage Linked Below.

Worked closely with the internal communications team for the international racing series FIA Formula E and the Schmidt Family Foundation's 11th Hour Racing team as the US agency of record to manage and coordinate all North American-based public relations and strategic communications, as well as provide media results and assistance for US-based events such as the Formula E NYC E-Prix and other important announcements.During my role with ZSC, I was responsible for the following: - Strategizing and creating annual North American Communications plans. - Identifying and securing tier 1 and 2 media through 2021-2023. - Drove increased brand recognition and SEO through National and local TV, and international Digital and Print Media. Earned media includes Scripps Media Channels(60+ local news stations); Cheddar News; Today Show, CBS Mornings; local New York TV affiliates such as NY1, WNBC, and WCBS; - Identified and coordinated media relationships with key targets in the automotive, racing, sports business, and tech trade publications. Notable examples include Jalopnik, Autoweek, CBS Sports, Engadget, RACER, Sports Business Journal, Front Office Sports and ArsTechnica.

Oversaw and coordinated communications and public relations accounts for up to four high-level businesses at one time. My areas of expertise span across various industries including media, sports, tech, and e-commerce. Notable clients include the all-electric racing Series FIA Formula E, recently acquired Field Service technology company ServiceMax, Amazon E-commerce advertising platform Quartile, Ad-tech solutions in Hybrid Theory and Assertive Yield, and Cannabis companies Happy Valley and Greatest Hits CC. As an account executive, my primary responsibility was driving brand awareness and sourcing earned media opportunities across print, digital, TV, and more as laid out by individual company KPI's. Over my two year tenure, I built and maintained relations with various media and press; regularly drafted and distributed press releases; assisted and worked with marketing teams to plan and staff events; created and implemented crisis communication plans; monitored and collected garnered media coverage via tools such as Cision, Meltwater, and MuckRack.In addition to my main role, I also acted as a marketing associate helping in the coordinating of editorial calendars and weekly newsletters; sourcing and researching influencer marketing opportunities; Content creation and promotion across all social platforms including Instagram, Facebook, LinkedIn, Twitter, etc;

Worked under account executives to coordinate and handle tasks such as media relations and outreach.