Luke Taylor Email and Phone Number

Responsible for the development and expansion of our group's ecommerce strategy, focusing on accelerating sales revenue and growth. Our platform is a sophisticated multi-channel solution, specialising in the sale of officially licensed memorabilia from Formula 1, UFC, and MotoGP, alongside a curated selection of re-imagined sporting merchandise.

Responsible for leading and strengthening Savantini's B2C ecommerce offering, working together with the team to deliver outstanding growth in revenue whilst increasing profit margin.

I acted as part of the leadership team to help drive NE Services’s plans, growth, and strategy to shape the overall business. I continued to manage the digital marketing team, however the scope of my role expanded to include customer services, purchasing and IT.

I was responsible for developing and planning the marketing strategy, ensuring the team efficiently managed their time and executed their work to a high standard driving the business forward.Key Responsibilities· Managed the planning and implementation of all marketing activity in in the UK· Created the Digital Strategy and delivered the agreed KPIs· Accountable for the tracking and reporting of all marketing activity · Measured, analysed and reported on the performance of all marketing campaigns consistently focusing on improving ROI and driving down CPA· Ensured all marketing content and communications aligned to our brand guidelines and were executed to a professional standard· Managed all offline advertising, campaigns, discount codes and offers· Identified new opportunities for growth continuously monitoring performance and making recommendations for growth· Manage the development of team members with regular 1-2-1s

I was responsible for executing and managing PPC (pay-per-click), SEO (search engine optimisation) and Email Marketing activity across the business.

I identified, collected, interpreted, analysed, evaluated data and information obtained from a range of sources, and turned it into actionable insights designed to increase revenue and profitability across the business.