Luke Telander Email & Phone Number

Washington D.C. Metro Area

Digital Training and Capacity BuildingManage digital advocacy training programs, including course curriculum and content development and learning management system deploymentsOversee technical development and design of course curriculum on training platform, including managing of website vendors as neededConduct in-person and virtual training sessions to build capacity of organizations to run digital advocacy campaignsHold additional one-on-one technical assistance, grant support and online advertising support for targeted organizations;Develop and maintain community collaboration tools (Listserv, private Facebook group etc.) to foster peer to peer support;Provide training tracking reports that follows progress of trainees throughout the training as well as key metrics of training participation and post-training performance.Digital Campaign ManagementProvide ongoing technical support for local organizations managing digital advocacy campaigns; includingSupporting development of strategic plans to mobilize grassroots and grasstops audiences to achieve policy outcomesAssist in development of campaign creative conceptsAssist in monitoring of rapid response opportunities based on campaign developmentsDevelop support materials and tools for campaign management as needed (e.g. mapping social media influencers, petition engagement best practices)Provide project management of in-country digital teamsLead regular conference calls to discuss campaign progress, strategy and tactical reviewAnalyze campaign progress and provide metric reports for in-country campaign work

Bethesda, Maryland

- Consult with a wide variety of progressive nonprofits and foundations. -Manage the implementation of Salesforce for a large government client, including setting up social media listening and KPI dashboards, email marketing, influencer engagement strategy, etc. - Independently develop and implement digital strategic plans for major foundation/nonprofit research releases and advocacy campaigns. Plans include, influencer research, partner engagement, SEM, retargeting, graphic/video design, social media advertising, email marketing, action alerts, etc. - Analyze campaign data results, compiling concise, actionable reports. - Conduct comprehensive digital communications audits that offer perspective on new ideas and strategies to improve. - Manage complex cost-effective digital advertising campaigns with top-notch copy and design as well as sharp audience targeting. - Manage graphic and video design process with a keen eye for how creative will translate through both paid and organic social media. - Successfully act as subject matter expert in digital strategy, presenting internally and externally on best practices. - Responsible for major overhaul of new business digital strategy for the firm.- Manage junior staff on a wide range of accounts, mentoring them to grow in their own digital skills.

Bethesda

- Helped conduct a major communications campaign around the Reclaiming Vacant Properties conference, which resulted in over 25 media hits and over 1,700 tweets with our #RVP2015 over the three days.- Created, with my supervisor, a long-term communications plan with individual metric goals that reflected organization’s larger strategic plan- Tracked and then compiled comprehensive quarterly reports of data results.- Independently managed the Twitter stream, sending out quality tweets at least 6-8 times a day, growing the follower count from a few hundred to nearly 3,000 during my tenure, and draft nearly all Facebook content.- Monitored the media landscape, sending out bi-weekly headlines round-up emails, and assembling media lists for our campaigns.- Project managed our very successful quarterly newsletter and the Community Progress blog, increasing blog pageviews by five times since I started.- Conducted all website maintenance, including the complete overhaul of our website’s SEO by identifying and proliferating key organizational terms, significantly increasing organic search numbers.- Drafted and coded at least one email in Salsa every week. Our emails had open rates over 14.5%, far above the industry standard reported by M + R.- Oversaw the implementation of a new database, Salsa, which I used daily to accurately track media relations, events, email marketing, and other constituent touchpoints.

Baltimore, Maryland Area

- Conducted press release campaigns on immigration and refugee issues, garnering media coverage in more than twenty media outlets.- Curated all social media content and presided over significant growth, including more than tripling the speed of Facebook fan growth in a single quarter, adding 1,000 new Twitter followers, and launching a Pinterest page.- Wrote daily blog content and periodic newsletters that consistently performed far above industry standards. - Coordinated with a national network of affiliates to collect stories for various development and communications publications and conducted interviews with key figures in the field. - Coordinated the production of the human trafficking and immigration reform“Mythbuster” infographic series.

Marrakesh, Morocco

Lead a group of 26 high schoolers who had received a State Department scholarship to intensively study Arabic for 6 weeks. Was required to attend to their fiscal, academic, emotional, and cultural needs. Led continued cross-cultural educational opportunities. Attended to travel logistics.

Northfield, Mn

Give help to students at all stages of the writing process.

Northfield

Phillips Neighborhood, Minneapolis, Mn

Planned and implemented the Young Leaders program, designed to help youth learn job skills and take on responsibility in a learning environment. Planned, with the other staff, daily lessons that included resume writing, giving oral reports, and proper time card use. Was heavily involved in planning and implementing public mural and mosaic projects, gardening, and surveying for neighborhood development as components of this program.

Master'S Degree, Public Relations & Corporate Communication

Gained the tools and strategies in order to be an effective communicator and public relations professional in the 21st Century.

B.A, History, Asian Studies, Middle Eastern Studies, China Studies

Activities and Societies: Track and Field, Piano, Alpha Phi Omega, Model U.NI studied and worked abroad extensively throughout Asia.