Responsible for advancing the Primanti Bros. brand image across paid and owned social and digital channels – ultimately driving sales, guest traffic, frequency and loyalty.• Engaged in brand-building community management monitoring one-to-one communication.• Created social content pillars and in-house content that resonate with audience.• Coordinated with partner agencies and internal team generating content to support all marketing initiatives.• Monitored, responded and tracked reviews – communicating issues to operations team.

• Monitored Primanti Brothers Restaurant and Bar’s social media platforms, engaging with comments and tracking analytics. • Collaborated with internal design and production teams to create social content • Managed content calendar ensuring posts scheduled two weeks in advance

• Managed non-profit Family Resources account facilitating communication between the non-profit and our internal team. • Conducted social media and website audit then provided strategic recommendations in proposal.