- Accountable for identifying, measuring, and monitoring business-critical performance indicators to ensure alignment with company goals.- Focused on loyalty and personalisation metrics to enhance customer satisfaction and retention.- Utilised SQL for extracting and analysing data to support decision-making processes.- Leveraged Snowflake for efficient data warehousing and management.- Created interactive data visualisations and comprehensive reports using Power BI.- Analysed Salesforce Marketing Cloud (SFMC) Email and SMS loyalty and personalisation campaigns and advised on A/B tests.- Managed a team of 10 direct reports, including Senior Analysts and Analysts, to drive performance and achieve targets.- Achieved and maintained high engagement scores with the team.- Drove SRG’s adoption of data-driven decision making by implementing advanced analytics techniques.- Implemented data-driven strategies to improve business outcomes and operational efficiency.- Collaborated with Senior Leaders across all Brands and Group functions to align on strategic goals.- Developed and drove measurable KPIs to track and improve business performance.- Improved loyalty and personalisation programmes by analysing data and recommending enhancements.- Developed processes using Microsoft Power Automate and other Microsoft products (Forms, Lists, etc.) to create a Briefing process.

- Subject Matter Expert (SME) for all direct marketing programs (~160+ Automations). - Utilized SQL for data extraction and manipulation.- Employed HTML for email template customization and Personalisation (dynamic content and automated customer journeys). - Managed marketing data requirements across multiple brands (Suncorp, AAMI, GIO, APIA, Shannons, Bingle, CIL, AAMI Lucky Club, Suncorp Benefit loyalty programs).- Coordinated ETL processes to ensure accurate data integration.- Advised on budget requirements for Chief Data Office (CDO).- Provided data-driven insights to support budget planning.- Enhanced Reporting & Analytics team capabilities through new data acquisition.- Increased throughput of new campaigns and change requests.- Streamlined workflows using automation tools.- Implemented new processes to optimize Oracle Responsys platform for EDM (New Template Design, New Data Structure).- Structured data for efficient use in marketing campaigns.- Advised on testing framework for the 1:1 channel.- Developed A/B testing strategies to optimize campaign performance.- Oversaw prioritisation for BAU, Enhancements, Projects, Reporting, and External agencies for Marketing Data.- Managed project timelines and deliverables using project management tools (e.g., JIRA, Confluence).

As the CRM Campaign Manager my role is to lead a team of CRM Coordinators to execute digital marketing campaigns out of the Salesforce Marketing Cloud platform. By leveraging SAP CRM data as well as transactional data to better target customers.- Manage a team of 5 CRM Coordinators to deploy multiple EDM/SMS campaigns per week for BCF, Supercheap Auto, Rebel Sport and Rays- Subject Matter Expert for execution within SFMC - SQL analysis of transactional data for reporting and segmentation purposes- SAP CRM segmentation management- Deployed the first dynamic content EDM for the group- Alteryx data processing for analysis - Tableau reporting of marketing performance- One of the Subject Matter Experts for the email consolidation project

Working in the Marketing Strategy and Operations team as a part of Marketing and Community Affairs, the role involves working with all Marketing teams to advise on data-driven marketing campaigns, analysis and reporting. A major component of the role is working with the Chief Data Office to support data stability and data quality, advising on key business requirements for data projects and enhancements. - Marketing Data SME (~14 Million Locations that all have to be contacted, multiple times, fully recorded, with no erroneous information provided across multiple channels)- Advising on customer strategy by identifying different methods of using existing data to tailor communications to drive take-up (Multichannel, multivariant testing)- Project Managing multiple BI streams of work by being the conduit between technical and non-technical- Working with third party vendors (Campaign Automation full service platform, Mailhouse, Creative Agency) to create campaign briefs, manage capacity and prioritisation- Analyse and report on all aspects of Marketing using Aginity workbench on Netezza(SQL), Tableau, Power BI and other analysis tools (Automated Reporting)- Campaign data quality assurance including alignment to privacy legislation, Government Legislation and restrictions- Working through RFPs as lead for requirements, data analysis, strategy and approvals (Appending third party data, automated marketing platforms and organisations)- Providing business analysis on available data sources, potential data sources for various Senior Stakeholders, Security, Privacy and Legal- Work with industry leading Project Managers, BAs and Senior Analysts (Deloitte, KPMG, EY, PwC) to advise and manage Data Quality, Data appends, Data Architecture programs of work. - Sit on a committee with a multi-million dollar budget for approving programs of work

Part of the Chief Data Office, my role in the Customer Intelligence team as a Campaigns Advisor and Iteration Manager was to advise on campaign best practice, customer experience, segmentation, prioritisation and execution of campaigns with the business stakeholders primarily for Bank but also for Group activities such as Sponsorships and Research insights. Key Responsibilities -- Subject matter expert on Unica campaign platform for multiple direct marketing channels (DM, OTM, SMS EDM)- Campaign Automation expert- Subject matter expert on Bank data and how it is incorporated into Group wide data warehouses - Fortnightly Iteration planning and daily agile stand ups managing a team- Quality assurance of all Bank Campaigns before deployment (both in Unica Campaigns and Bank responsive HTML for EDM)- SQL queries for reporting, data analysis and maintenance using Aginity on the Netezza platform, Toad for Oracle and SQL Developer - Liaison between business stakeholders and technical advisors on how to achieve business objectives using technical resources (E.G. SFTP file transfers, Landing page setup for competitions, direct data feedback) - Knowledge of current privacy and ACMA legislations- Report on leads generated, manage call centre and branch volumes Key Projects:- Home Loan Retention Program: Worked directly with Customer Analytics and Customer Strategy teams to design the omni-channel customer journey for customer retention using predictive analytics pushed out through the Unica platform. - Connected Customer Program: Worked directly with the Customer Analytics, Insights and Customer Strategy teams to design outbound telemarketing campaigns for the branch network that utilises customer based research to drive future leads. - Redesign Direct Mail to Digital: Last 3 months working within the Direct Marketing team redesigning the customer BAU campaigns to use digital channels to significantly reduce cost and improve customer experience.

Gen3media is the creator of the digital marketing platform gCast. A .net platform used primarily by Australian based companies. The main industries using the platform were large chain retail, car yards, pharmaceuticals and large franchise service providers. Key Responsibilities:- Design and build responsive HTML emails - Manage and schedule multiple EDM, SMS, Fax and competition deployments daily- Advise on email marketing strategies for multiple clients- Provide customer service and training - Write copy for EDM, SMS, fax, landing pages and competitions- Run reward programs and competitions - Account management and sales- Database management including SQL and data quality management