Responsible for developing strategic marketing plans and leveraging internal and external teams to execute a $2MM marketing budget for up to 15 hotels and resorts including digital and traditional placements, partnerships, PR, social media, website optimization, creative development and more.• Awarded Marriott’s 2019 President’s Circle for achieving top 5% in portfolio revenue growth• Conducted six hotel photo shoots including setting shot lists, hiring photographer, facilitating shoot and placing photos resulting in 100% brand standard compliance for photography• Designed website layout and wrote extended SEO copy to successfully launch two custom enhanced websites resulting in better showcasing of two of Tampa Bay’s top hotels and resorts• Interviewed and hired a new PR agency for a top historic resort in St. Pete resulting in 25 new PR features driving 7k visits and $17k in direct booking revenue within the first 6 months• Analyzed predictive analytic metrics to accurately gauge effectiveness of GDS preferencing resulting in $18,531 in revenue at an impressive $18.64 ROI within the first two months

Developed strategic marketing plans and consulted on digital marketing needs for hotels and resorts spanning the Americas. Acted as project manager leveraging scrum tactics to develop and lead projects with weekly senior leadership communication and ownership of internal project management website.• Proactively engineered and shared the Retail Rail Report merging and analyzing systemwide data to uncover revenue driving best practices resulting in an $18k revenue growth in initial 7-week test• Partnered with internal teams and EarthCam to launch Hilton’s first live webcam on a property level brand.com page resulting in a 23% YoY increase to the resort’s brand.com webpage

Drove web direct revenue for 35+ Orlando hotels via hands on SEO, SEM, PPC, email marketing, social media and conversion funnel optimization exceeding revenue growth goals by over 10% for five years consecutively. Developed trusted relationships with over 100 hotel leaders and owners.• Piloted new multivariate testing committee facilitating testing requests and leading the team innovation program, SPARK, which directly resulted in Honors loyalty program enhancements• Led top 10 market managers in paid search “big rock” initiative, resulting in improving CTR by 2.5%, CVR by 1.3% and adding 2,400 new keywords driving $22k in revenue in the first 3 months• Proactively launched a 19-hotel co-op destination marketing campaign for the highly competitive Orlando market resulting in $85k in incremental revenue at a $4.36 ROI during the slow season

Responsible for tactical management of paid search program for online degrees• Grew new students for undergrad and graduate degree campaigns 36% while lowering cost per student by 15% by building out missed opportunity and long-tailed keywords.• Proactively pioneered classroom trainings to boost technical skills across the 12-person paid search team achieving 100% certification in Google AdWords and Microsoft AdCenter.

Managed a team of SEM specialists including interviewing, training, employee reviews and budget management. Presented strategic plans including quarterly reviews, SWOT analysis, multivariate tests and big idea growth opportunities

Launched and managed paid search, display, mobile and social across 20 clients, many Fortune 500, including an ecommerce retail leader with a monthly media budget up to $1.2M. Tasks included keyword expansion, writing strategic ad copy, bid management, promotional copy changes, written/oral client reporting and more.• Mastered Marin Search Marketer quickly after adoption to become the agency expert for automated bidding and reporting strategies• Engineered agency-wide automated reports to expedite reoccurring reports, reducing morning tasks for over a dozen specialists by 30 minutes