Marketing Specialist
Current▪ Serving as the lead implementer and system administrator of Salesforce as the primary CRM. Leading company-wide initiative to cement Salesforce as a permanent sales solution.▪ Capturing essential customer insights and lead activity across multiple channels including Salesforce, PowerBI, LinkedIn Sales Navigator, and Google Analytics, to influence action and growth.▪Establishing and owning a voice of customer-facing content, including the UPM Market Informer, blog posts, and social media content.