Since 2010, RenMind has evolved from providing digital marketing services to becoming a pioneer in product discovery and slow design. Initially, we partnered with National Property Inspections, delivering websites, reviews, email marketing, and lead capture solutions. Our focus soon expanded, leading us to develop innovative marketing software to enhance local marketing efforts for franchises and small businesses.By 2014, our R&D efforts culminated in the creation of the “RenMind Network,” a SaaS platform for managing community-driven websites and independent email marketing. Think of it as a decentralized social media network, where data ownership resides with local businesses and management with local agencies.In 2016, we were scaling both services and software, but a series of challenges in 2018 necessitated a pause in our service operations. During this time, I gained valuable experience as a Product Designer at Don’t Panic Labs. In 2019, with a new partner, we tested new markets and refined our core platform, navigating through the pandemic with resilience.By late 2021, we found clarity in our direction. RenMind now focuses on guiding entrepreneurs, innovators, and established companies towards continuous product-market alignment through our unique approach to slow design. Our mission is to foster product harmony, ensuring sustained success and innovation.Currently, I am deeply engaged in “Between Me and ChatGPT,” exploring design theory and aiding clients in crafting strategic design solutions that resonate with their audiences.

Diverge and converge. Listening to customers and stakeholders, creating journeys, defining personas and process diagrams, connecting dots and iterating through possible solutions (wireframe -> mockup) to create financial and business management tools of the future.

Responsible for the research, prototyping, and design for the user(s) experience of software, analytic tools, and other interfaces. Research and understand user needs, segments, and journeys then develop designs and prototypes to inform the technical implementation for the product(s).

TextyPress uses text messaging as a bridge for compelling user experiences. So far we've launched a few products which we started before the official company even formed with TextyBid (2013), TextyTours (2017) and TextyPitch (2018).

As a Product Designer at Don't Panic Labs it's my job to understand the objectives of a piece of software and the related user problems. I translate those evolving understandings into illustrated solutions through wireframes, user interface designs and clickable prototypes (xd, html/css). These efforts are validated and improved upon through iterative feedback loops.

Cali Commons provides the uncommon creatives in our community with the support, resources and collaborative inspiration they require to thrive. Our uncommon members work together to launch engaging local products, services and experiences to grow their own sustainable creative income. Your support will help them to succeed and in-turn reshape our shared community.Cali Commons exists to activate our community’s LOCAL creative professionals by providing:- Resources to create independent revenue streams for uncommon members- An access point to engage our members for new projects and commissions- A space for community interaction, professional collaboration and creative cooperation- A sustainable model for creating “placeable” location specific economic development

The marketing department provides a wide array of services, similar to an in-house advertising agency for it's over 200 franchise locations. As a Web and Marketing Specialist my roles include marketing strategy, marketing consultation, art direction, graphic design, copy-writing, and web design and development for both the franchisees and the franchisor.

When I moved to Omaha I stared a company for my freelance design services and commerce experiments called Cre8s. I targeted small marketing agencies (G2MC) and bunches of local clients with projects big and small. Early on I took to prototyping early stage design materials, direct mail, websites and all sorts of gap technology solutions. I even experimented with online sales of website templates, and low cost logos for client acquisition. These experiments were driven by an early interest in Google Adwords.

As an unofficial “Entrepreneur in Residence” at National Property Inspections I was given the opportunity to co-found and serve as president for a franchise lead generation portal. We captured and distributed leads to support the franchise opportunity marketplace along brands like FranchiseGator and FranchiseGenius. While at National Property Inspections we started FranchiseLoop as a side project with the goal of lowering the costs of lead generation for franchisors. Our initial effort helped us sell about 20 accounts but we ran out of project funding in early 2009.

Worked as a driver service agent (phone) and auditor for digital tracking of the driver log records department at Werner Enterprises.

Worked in the mailroom and later directly for various faculty members within the art and communications departments with their custom website needs.

I worked as an assistant installing carpet, tile, vinyl and laminate flooring for many summers (and sometimes on the nights and weekends).

Service phones, dig new lines and audit the cable subscribers.

Prepping vegetables, steak tips and cooking sides, pasta and appetizers.

Receiving inventory and shipping out parts to service diesel engines for irrigation systems.