For over two decades, I’ve been at the forefront of digital transformation in advertising and marketing. From pioneering the use of Google and YouTube in the early 2000s to scaling opportunities with the App Store, social media platforms, and formats like video, search, and mobile games, I’ve consistently identified and leveraged emerging channels to drive growth.I’ve focused on aligning data, product, and strategy to deliver exceptional results. Leveraging data as a foundation for innovation, I embraced early applications of machine learning and now AI to unlock scale, optimize performance, and create flywheel effects. These tools have shaped not only how I solve problems but also how I envision the future of advertising and monetization.My career includes significant milestones at: • goviral, acquired by AOL for $97M. • Tradedoubler, which went public with a $400M valuation. • GameAnalytics, acquired by Mobvista.Now, as Co-Founder of Playgap, I’m focused on redefining monetization in the $150bn+ gaming market, leveraging my experience across platforms, channels, and business models to deliver scalable growth. My passion lies at the intersection of data, product, and strategy, where challenges become opportunities for transformative growth.