Luke Bould

Luke Bould Email and Phone Number

Director at alacria, Non-Executive Director at DaVinci Payment Systems @ alacria
melbourne, victoria, australia
Luke Bould's Location
Sydney, New South Wales, Australia, Australia
Luke Bould's Contact Details

Luke Bould personal email

n/a

Luke Bould phone numbers

About Luke Bould

A highly experienced, values driven Senior Executive and Non-Executive Director with a demonstrated history of driving growth. Skilled in digital strategy, commercial negotiations , broadcast and media relations, sponsorship sales, marketing communications and in developing high performing, results driven teams.Recognised in the 2019 CMO50 list of leading Australian marketers.Graduated from Monash University with a Master of Marketing and Bachelor of Science.

Luke Bould's Current Company Details
alacria

Alacria

View
Director at alacria, Non-Executive Director at DaVinci Payment Systems
melbourne, victoria, australia
Website:
alacriaglobal.com
Employees:
3
Luke Bould Work Experience Details
  • Alacria
    Director
    Alacria Aug 2019 - Present
    Sydney, Australia
    alacria is a management consultancy, which works with clients to develop solutions that redefine experiences, utilising a three-pronged approach with technology as the enabler.With specialists in data, commercial development and customer experience, alacria has over 50 years experience of helping businesses grow, evolving strategies and structures to best utilise emerging technologies and practices.
    View
  • Davinci Payment Systems
    Non Executive Director
    Davinci Payment Systems Dec 2019 - Present
    Sydney, New South Wales, Australia
    View
  • Teg Pty Ltd
    Chief Commercial Officer (Cco)
    Teg Pty Ltd May 2022 - Dec 2023
    Sydney, New South Wales, Australia
    View
  • Fiba Women'S Basketball World Cup 2022
    Non Executive Director
    Fiba Women'S Basketball World Cup 2022 Jun 2020 - Aug 2022
    Sydney, New South Wales, Australia
  • Football Federation Australia
    Chief Commercial Officer And Chief Marketing Officer
    Football Federation Australia Jul 2018 - Dec 2019
    Sydney, Australia
    This role oversees football’s commercial business including domestic and international broadcast and digital rights, sponsorship and licensing as well as marketing of the game across all levels including participation products, the Hyundai A-League, Westfield W-League and national teams the Caltex Socceroos and Westfield Matildas. In addition, the role manages FFA's digital strategy and FFA Media linking football's participation and fan focussed products via a new digital platform for the game. This is FFA’s largest ever investment in digital media, delivering enhanced experiences for over 2 million participants and 7 million fans of the game across Australia.As a member of the Asian Football Confederation’s Marketing Committee, I provide strategic advice to the AFC executive on marketing and commercial strategy, influencing the growth of the game in football’s largest confederation.
    View
  • Football Federation Australia
    Head Of Commercial, Digital And Marketing
    Football Federation Australia Apr 2017 - Jul 2018
    Sydney, Australia
    This role oversees football’s commercial business including domestic and international broadcast and digital rights, sponsorship and licensing as well as marketing of the game across all levels including participation products, the Hyundai A-League, Westfield W-League and national teams the Caltex Socceroos and Westfield Matildas. In addition, the role manages FFA's digital strategy and FFA Media linking football's participation and fan focussed products via a new digital platform for the game. This is FFA’s largest ever investment in digital media, delivering enhanced experiences for over 2 million participants and 7 million fans of the game across Australia.As a member of the Asian Football Confederation’s Marketing Committee, I provide strategic advice to the AFC executive on marketing and commercial strategy, influencing the growth of the game in football’s largest confederation.
    View
  • Football Federation Australia
    Head Of Commercial And Media Rights
    Football Federation Australia Feb 2014 - Apr 2017
    Leading the commercial development of football in Australia as part of the FFA's executive team.The role oversees commercialisation of all of FFA's products including the Caltex Socceroos, Westfield Matildas, Hyundai A-League, Westfield W-League, Westfield FFA Cup and AIA Vitality MiniRoos.It also includes responsibility for FFA's domestic and global broadcast and digital rights.
    View
  • Cricket Australia
    Head Of Commercial Marketing
    Cricket Australia Jul 2007 - Jan 2014
    Melbourne
    Management of the sponsorship, licensing and signage teams for ‘Australia’s Favourite Sport’. This role incorporated management of a team of 6 as well as a range of suppliers. Oversight of all aspects of CA’s commercial partnerships, including issues such as alcohol sponsorship of sport, provides a broad range of experiences within a fast changing business. The role oversaw CA's IP protection and ambush marketing prevention functions.Responsibilities:- Member of CA’s Senior Leadership Team- Management of the Commercial Marketing Team including engagement of external consultants- Development and management of Cricket’s National Hospitality Program, including a national sales force-Responsibility for a multi million dollar commercial portfolio, including acquisition and negotiation of contracts- Management of commercial relationships and communications to stakeholders internally, state cricket associations and commercial partners- Development of Cricket Australia’s commercial, licensing and hospitality strategies- Leadership of CA’s Connected Stadiums working group, overseeing WiFi and IPTV in cricket’s stadia- Achievement of annual growth targets for CA’s MILO in2CRICKET junior program- Preparation of reports to the board and other stakeholders- Management of the CA licensed consumer products program, including CA’s national stadium retail business and online stores- Development of the National Venue Media Program strategy, including the delivery of clean stadia for cricket- Day to day communication on commercial issues with domestic and international media partners- Management of the commercial business of Champions League Twenty20 working in India and South Africa
    View
  • Athletics Australia
    General Manager Commercial Operations
    Athletics Australia Jun 2005 - Jul 2007
    As part of the restructure of the sport this role included responsibility for marketing, sponsorship, communications, media and broadcasting, co-ordinating a team of internal staff and external consultants and providers.Management of relationships with state bodies, Australian Little Athletics and local, state and federal governments was also a key responsibility. The role also incorporated participating as a member of Brisbane’s bid team for the 2011 World Championships in Athletics, the third biggest sporting event in the world.Responsibilities:- Management of the Commercial Operations department including engagement of external consultants- Management of all partnerships, including renewal of principal sponsor, Telstra- Creation and management of new partnerships across associated bodies including state associations, over 80 event promoters and other industry bodies- Communication to all stakeholders from community to government levels- Preparation of reports to the board and government bodies- Development of athletics’ licensing program- Management of all publications including the Annual Report- Management of the commercial relationship with the 2006 Melbourne Commonwealth Games and Victorian Government
    View
  • Events Cairns
    Chief Executive Officer
    Events Cairns 2003 - 2005
    An event management company, EventsCairns has the objectives of attracting events to the greater Tropical North Queensland region, which generate economic activity and opportunities to promote the region, and to professionally manage events and build the city’s position as the leading regional events city in Australia.Appointed the company’s first CEO, my role was to establish the internal systems of the company, whilst building its public profile, positioning it as a leading regional events company and developing the portfolio of events. Liaison with local, state and federal governments to source development funding for facilities was also a target of the role.Responsibilities:- Responsibility for all aspects of the business reporting to the Board of Directors- Management of a staff of six, including all aspects of the Human Resources function of the business- Financial management of the company and its events- Development of the company’s profile through public relations, media appearances, and marketing- State and Federal government ministerial negotiations- New business acquisition through securing management rights, bidding for events or creating new events- Development of a policies and procedures manual for the business.

Luke Bould Skills

Sponsorship Sports Marketing Marketing Sports Marketing Communications Marketing Strategy Event Management Strategy Sports Management Brand Development New Business Development Digital Marketing Social Media Media Relations Brand Management Sponsorship Activation Strategic Planning Public Relations Business Strategy Presentations Sponsorship Sales Relationship Marketing Digital Strategy Contract Negotiation Online Advertising Strategic Partnerships Television Business Development Media Planning

Luke Bould Education Details

Frequently Asked Questions about Luke Bould

What company does Luke Bould work for?

Luke Bould works for Alacria

What is Luke Bould's role at the current company?

Luke Bould's current role is Director at alacria, Non-Executive Director at DaVinci Payment Systems.

What is Luke Bould's email address?

Luke Bould's email address is lu****@****.com.au

What is Luke Bould's direct phone number?

Luke Bould's direct phone number is +614171*****

What schools did Luke Bould attend?

Luke Bould attended Monash University, Australian Institute Of Company Directors, Monash University.

What skills is Luke Bould known for?

Luke Bould has skills like Sponsorship, Sports Marketing, Marketing, Sports, Marketing Communications, Marketing Strategy, Event Management, Strategy, Sports Management, Brand Development, New Business Development, Digital Marketing.

Who are Luke Bould's colleagues?

Luke Bould's colleagues are Leah Mellor, Chris Nunn.

Not the Luke Bould you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.