I am a senior in the Haslam College of Business at The University of Tennessee Knoxville and I am working towards a Bachelor of Science degree with a major in Marketing with a concentration in Digital and Visual Marketing and a collateral in Business Analytics. This summer, I had the incredible opportunity to work as a Digital Marketing and Social Media Intern at Clayton Homes. During my time there, I honed my skills in data analysis, content creation, and social media strategy. I managed engagement using Sprout Social and Aspire Influencer Software, analyzed key metrics, and developed creative assets for Clayton's 500,000+ social media following. I also led a quarter-long influencer campaign, which gave me valuable insight into brand partnerships and growth marketing.My career goal is to work in the digital marketing industry with a focus on sales. I am fascinated with the impact that the internet and social media has made on the marketing world, and I would like to strengthen the connection between marketing and creating sales.
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Part-Time Social Media SpecialistClaytonKnoxville, Tn, Us -
Digital Marketing/Social Media InternClayton May 2024 - Aug 2024Managed and created content for Clayton’s 500,000+ following across all social media platforms.Constructed a quarter-long influencer campaign with a $40,000 budget aimed at raising brand awareness among Gen-Z audiences utilizing Aspire Influencer Software to select talent and analyze metrics.Leveraged Sprout Social to analyze metrics, track performances, and engage with Clayton’s audience.Utilized Google Analytics 4 to monitor social media referral traffic, user… Show more Managed and created content for Clayton’s 500,000+ following across all social media platforms.Constructed a quarter-long influencer campaign with a $40,000 budget aimed at raising brand awareness among Gen-Z audiences utilizing Aspire Influencer Software to select talent and analyze metrics.Leveraged Sprout Social to analyze metrics, track performances, and engage with Clayton’s audience.Utilized Google Analytics 4 to monitor social media referral traffic, user behavior, and key performance indicators to increase user engagement. Show less -
Social Media CoordinatorLambda Chi Alpha Fraternity, Inc. Aug 2022 - May 2024As the Social Media Chair of my fraternity, I had the opportunity to wear many hats and develop a diverse skill set. In addition to managing our social media channels, I am responsible for creating eye-catching graphics, shooting and editing photos and videos, analyzing data to track our growth and engagement, and managing a team of brothers. -
Social Media ManagerLsc Marketing Group Aug 2022 - May 2024I have extensive experience in running social media pages for incoming college freshmen, and have successfully grown my pages to over 10,000 followers across all accounts. As a marketer, I leveraged my skills in content creation and audience engagement to promote my pages and attract more followers. In addition, I dealt with students directly, responding to their inquiries and feedback in a timely and professional manner.
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ServerThe Chophouse May 2022 - Aug 2022 -
LifeguardIndian Lake Forest Swim & Tennis Club Inc May 2018 - Sep 2019
Luke Cason Education Details
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High School Diploma
Frequently Asked Questions about Luke Cason
What company does Luke Cason work for?
Luke Cason works for Clayton
What is Luke Cason's role at the current company?
Luke Cason's current role is Part-Time Social Media Specialist.
What schools did Luke Cason attend?
Luke Cason attended Haslam College Of Business At The University Of Tennessee, Hendersonville High School.
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Luke Cason, CPA
Philadelphia, Pa5kmco.com, yahoo.com, cricpa.com, wawa.com, pennrose.com -
Luke Cason, CSP
Greater St. Louis3delekus.com, valero.com, phillips.com2 +147985XXXXX
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