Managed and created content for Clayton’s 500,000+ following across all social media platforms.Constructed a quarter-long influencer campaign with a $40,000 budget aimed at raising brand awareness among Gen-Z audiences utilizing Aspire Influencer Software to select talent and analyze metrics.Leveraged Sprout Social to analyze metrics, track performances, and engage with Clayton’s audience.Utilized Google Analytics 4 to monitor social media referral traffic, user… Show more Managed and created content for Clayton’s 500,000+ following across all social media platforms.Constructed a quarter-long influencer campaign with a $40,000 budget aimed at raising brand awareness among Gen-Z audiences utilizing Aspire Influencer Software to select talent and analyze metrics.Leveraged Sprout Social to analyze metrics, track performances, and engage with Clayton’s audience.Utilized Google Analytics 4 to monitor social media referral traffic, user behavior, and key performance indicators to increase user engagement. Show less

As the Social Media Chair of my fraternity, I had the opportunity to wear many hats and develop a diverse skill set. In addition to managing our social media channels, I am responsible for creating eye-catching graphics, shooting and editing photos and videos, analyzing data to track our growth and engagement, and managing a team of brothers.

I have extensive experience in running social media pages for incoming college freshmen, and have successfully grown my pages to over 10,000 followers across all accounts. As a marketer, I leveraged my skills in content creation and audience engagement to promote my pages and attract more followers. In addition, I dealt with students directly, responding to their inquiries and feedback in a timely and professional manner.